Marketing Automation Specialist

Job Title Marketing Automation Specialist
Department Sales, Marketing & Product Management
Country United States of America
State/Province Arkansas
City Lowell
Full/Part Time Full time
Job Summary Under routine supervision, this position is responsible for supporting all aspects of marketing automation. The incumbent will analyze data from multiple sources to report on campaign effectiveness and promote utilization of J.B. Hunt's marketing technology stack. The incumbent will create programs and assist with implementing automation campaigns.
Job Description Key Responsibilities Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues
Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results
Support senior team members building the architecture of automated campaigns
Analyze data and make recommendations to improve data flow efficiency
Contribute to best practices for building campaigns
Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features
Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns
Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization
Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels
Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions
Qualifications Minimum Qualifications Bachelor’s degree in marketing, Business, or related field with at least 2 years of experience with marketing automation tools, data analytics, or related field
Preferred Qualifications Experience using Marketing Automation tools
Experience with Email Marketing
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.)
Experience with Data Management
Experience in customer relationship management tools, including reporting and field management
Ability to effectively transmit, receive, and accurately interpret ideas through various mediums
Ability to work with a variety of individuals and groups in a constructive and collaborative manner
Knowledge of approaches and techniques for recognizing, anticipating, and resolving operations or process problems
Ability to process information with high levels of accuracy
Ability to accurately analyze situations and reach productive decisions based on informed judgment
Ability to develop and track challenging goals that support business strategies
Compensation Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.
Benefits medical benefit
dental benefit
vision benefit
401(k) retirement plan
life insurance
short-term and long-term disability coverage
paid time off commensurate with tenure (includes vacation and sick time)
six weeks of paid maternity leave along with two weeks of paid parental leave
six paid holidays annually
Education Bachelors: Business Communications (Required)
Bachelors: Marketing (Required)
Work Experience Data Analysis, Marketing Job Opening ID: 00629491 Marketing Automation Specialist (Open)
This position is not eligible for employment-based sponsorship.
J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.
Fortune 500 experience. Career advancement. Nationwide relocation possibilities.
Headquartered in Northwest Arkansas, J.B. Hunt is the dominant force in transportation and logistics, with opportunities across the country.
Why J.B. Hunt? J.B. Hunt is a leading transportation and logistics company for one simple reason - our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.
What are we looking for? J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full‑time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level. J.B. Hunt is proud to serve individuals of all abilities.
This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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