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eCommerce and Content Marketing Manager

Exclusively Remote · New York, NY, USA · Remote ·

Job type:
Freelance

Ecommerce Marketing Specialist
Remote | Full-Time

We are a lean team. You will work directly with the CEOs, own day-to-day marketing execution, and coordinate with outside agencies and freelancers.

The role
We are looking for a hands-on ecommerce marketer who can create strong consumer-facing content and use data to improve performance. About half the role is social media, about a third is Amazon/ecommerce content, and the rest is reporting and other marketing needs.

You should enjoy creating something, checking whether it worked, and deciding what to improve next. The role will evolve, so you need to be comfortable working across different areas and figuring things out independently.

What you will own
Social media

Plan, create, and post across Instagram, TikTok, Facebook, and Pinterest for three brand families

Create graphics and create and edit short-form video for TikTok, Instagram Reels, and other social channels

Produce simple product demos, UGC-style edits, hooks, text overlays, captions, and edits using existing footage

Adapt strong content across platforms rather than creating everything from scratch. Write on-brand captions and manage the content calendar

Engage with customers and surface useful feedback

Track performance and adjust based on results

Amazon and ecommerce

Improve product pages, including titles, bullets, images, A+ content, and Brand Stores. Use competitor activity, customer reviews, click-through, and conversion data to identify opportunities

Help create and edit simple video assets for Amazon listings and ads using existing footage, creator content, and product assets

Direct our Amazon agency and freelance designers on listing improvements. Support new product launches

You do not need to be an Amazon operations expert or build every asset yourself. You do need to understand what makes a strong ecommerce product page and be able to explain what should change and why.

Reporting and other marketing

Own a simple monthly marketing scorecard and turn the data into clear recommendations. Coordinate brand assets and outside partners

Support creator/UGC outreach, email/SMS, retailer content, packaging, and other marketing projects as priorities change

You are a fit if you

Have 3 to 5 years of ecommerce or consumer marketing experience

Have worked across more than one marketing channel

Can personally create polished social and ecommerce content, including short-form video. Write fluent, natural English

Are comfortable using marketing metrics to make decisions

Understand ecommerce conversion and merchandising

Work independently, question assumptions, and solve problems without waiting for detailed instructions

Have worked in a small company, startup, or fast-moving agency environment

Amazon experience is highly desirable, but strong Shopify or other ecommerce experience can also be a fit

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