Marketing Manager

Pacific Crest Services helps independent insurance agency owners build, grow, and create long-term value in their businesses through carrier access, technology, operational resources, growth support, financial resources, and acquisition opportunities.

This is an opportunity to join a growing organization and work closely with our Marketing Director to build a sophisticated, high-performing marketing function.

Role Overview
Pacific Crest Services is looking for a hands-on Marketing Manager to help execute the marketing strategy behind a growing national insurance platform.

Working hand-in-hand with our Marketing Director, you will turn strategy into execution across paid media, content, website, creative, video, and digital campaigns. The Marketing Director will own overall marketing strategy, brand direction, budget, and ROI, while you will take a lead role in bringing that strategy to life.

We are looking for a builder and creator — someone who can personally execute, move quickly, analyze what's working, and continually find ways to make our marketing better.

Key Responsibilities
Paid Media & Lead Generation — Strong PPC experience is a core requirement.

Manage and optimize Google Ads/PPC campaigns

Support Microsoft, Meta, LinkedIn, retargeting, and other paid channels

Manage keywords, audiences, campaign structure, testing, and optimization

Develop and improve landing pages and conversion paths

Track campaign performance, attribution, conversions, and lead quality

Work closely with the Marketing Director to improve ROI and generate more qualified opportunities

Content & Digital Marketing

Create thought leadership, articles, case studies, email campaigns, and social content

Manage the PCS content calendar and campaign execution

Help grow PCS's presence across search, social, email, and AI-driven discovery

Turn internal expertise and industry developments into compelling marketing

Support campaigns around agency recruiting, M&A, acquisitions, and growth

Strong writing and communication skills are important. We want someone who can create content — not simply outsource it.

Website & Creative

Serve as the day-to-day internal owner of website execution and manage our external website development/design partner

Coordinate website projects, landing pages, updates, and enhancements

Manage vendor timelines, priorities, and deliverables

Help develop website messaging, content, and conversion paths

Coordinate SEO, analytics, tracking, and technical improvements

Create or direct digital ads, social graphics, presentations, email creative, direct mail, and sales collateral

Maintain PCS brand standards in partnership with the Marketing Director

Video & Podcast

Help expand PCS into more video and long-form content

Create and coordinate short-form video, interviews, testimonials, webinars, and educational content

Edit or manage the production of video and audio content

Repurpose video and podcast content into social clips, articles, emails, and ads

Video editing and podcast production experience are strongly preferred

Required Qualifications
The strongest candidates will have:

Demonstrated success personally managing PPC campaigns

Strong working knowledge of Google Ads and digital analytics

Experience generating qualified B2B leads

Strong writing, content, and creative skills

Experience with landing pages and conversion optimization

Understanding of SEO and digital content strategy

Experience managing website projects and external vendors

Familiarity with email marketing and marketing automation

Experience with tools such as Adobe Creative Suite, Canva, Figma, or similar

Comfort using AI tools to improve marketing productivity and performance

Strong analytical skills combined with good creative instincts

A bias toward action, ownership, and getting things done

Preferred Qualifications

Experience marketing to insurance agencies, financial services, professional services, entrepreneurs, or SMB owners

What Success Looks Like

Marketing campaigns are planned, launched, and optimized without bottlenecks

PPC campaigns are consistently generating qualified leads at an improving cost per acquisition

PCS has a growing, visible presence across search, social, email, and AI-driven discovery

The website is current, conversion-optimized, and improving over time

Video and podcast content is being produced and repurposed consistently across channels

The Marketing Director can focus on strategy knowing execution is handled

Marketing output reflects the quality and professionalism of the PCS brand

Pacific Crest Services is an equal opportunity employer.

Salary: $60,000/year — $65,000 after 90-day probationary period

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