Senior Marketing Manager

Company DescriptionBoston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts,we'vespent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries ofwhat'spossible.Job DescriptionWe areseeking a Senior MarketingManager at our corporate HQ in Waltham, MA. This position will report to the VP of Client Services and Growth.Thisis ahands-on role for someonewho will be the company's sole marketing professional.This is apositionfor someonewho enjoys bothcontributing todeveloping strategy androlling up their sleevesand executing action plans.Thisperson will havethe opportunity to build and scale Boston Engineering's marketing function as the company continues to grow.The ideal candidate iscomfortableowningexecution today and has the potential to lead a team, as their individual efforts drive growth for the organization.Success in this role depends on the ability to prioritize high-impact activities,leverageexternal partners effectively, and balance strategic initiatives with hands-on execution.The Marketing Managerwillplay an integral roleon our team,includingMarketing Strategy,Brand & PositioningLiaisonwith the VPof Client Services and Growth and our marketing agencyto helpshape the company's go-to-market strategy across the medical, commercial, and defense marketsMonitor industry trends, customer needs, and competitor activity toidentifyemerging opportunitiesto informrefinement requirementsRefine and evolve the company's value proposition, messaging, and positioningasrequiredOwn the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals,social media, email marketing, events, sales enablement materials, customer communications, and all other brand assetsOwnimplementationofmarketing KPIs and monitoring of progressDemand GenerationOwn tracking ofcampaign performance and continuouslyimprovingmarketing effectiveness using data and analyticsCreate andoptimizelead generation programs in partnership with the sales organizationDevelop and execute integrated marketing campaigns that generate qualified opportunitiesProduce and coordinate marketing content across multiple channels.Draftweb content and sales collateral Develop compelling content that communicates technical capabilities to executive and engineering audiencesE-mail campaign execution Manage digital marketing including SEO,AEO,paid media, email marketing, social media, and content marketing.Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.Lead social media initiatives

Collaborateon white papers and related thought leadership Supportemployee/internal communications Marketing ExecutionCoordinate external vendors including designers, writers, digital agencies, and printers when needed.Liaisonwithour marketing agencyManage andmaintainthe corporate website.Plan and execute trade shows, conferences, webinars, and customer events.Manage the marketing budget and prioritize investments for maximum business impact.Manage trade show and event logistics Maintain our customer relationship management (CRM) database –HubSpotand SalesforceSales EnablementEnsure sales teams have current messaging, competitive intelligence, and marketing resourcesby developingcollateral and sales enablement publications Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materialsPartner closely withthe sales teamto develop account-based marketing initiativesQualifications7+ years of experience in marketingandcommunicationswithinB2Bprofessional services, preferablyengineeringor product developmentBA/BS degree in marketing, business, graphic design, engineering, data science,or liberal arts Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisionsHighly organized, self-directed, and comfortable working independentlyExperience developing marketing strategy while also personally executing marketing programsStrong understanding of industrial, technology, engineering services, or B2B technical marketingExperience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot,andWordPress.And social media platformsAEO and SEOcompetencyAbility to juggle multiple projects simultaneouslyand get things doneAdditional InformationEmployment Type:Full-time RoleReports to:VP of Client Services and GrowthLocation:Office-basedin Waltham, MARelocation: Relocationassistanceisnotprovided for this roleSalary Range: The base salary range for this position is $100,000- $125,000 annually,commensuratewith experience andqualifications.Thefinal offer amount will bedeterminedby factors such as the candidate’s education, experience, and skills. A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.At Boston Engineering, you can grow in the direction YOU want. Subject matter depth, project management, sales, technical expert, you choose where you want your path to go. Through our mentoring program, hands-on training, and experienced leaders, you can explore what direction is best for you. Your future at Boston Engineering is in your hands!Boston Engineering offers a full employee benefits plan, including a matching 401(k), in an open, energetic working environment that fosters strong client relationships and an entrepreneurial team spirit.This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering willrequireproof of status prior to employment.**Your application will not be considered complete without a submitted writingsample.**All your information will be kept confidential according to EEO guidelines.SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Design