Marketing Coordinator

About Sledge
From bid to build to paid. From the office to the field to the entire company. Sledge is Construction AI.Sledge is the agentic, AI-native operating system for construction, handling the busywork of running a construction business so builders can spend more time building and less time on paperwork. Built for subcontractors and small to mid-size general contractors, Sledge is already live with a growing group of beta users. Sledge is early and founder-led, building its marketing team from scratch, so the person in this role has real ownership from day one.

About the role
Sledge is hiring a Marketing Coordinator to own brand voice, brand image, and campaign strategy, both online and in the real world, and set the direction for Sledge's marketing team. This role reports to the marketing team now, with real potential to grow into a marketing leadership role as Sledge's team grows. You'll come up with campaign ideas, shape what Sledge creates next, and direct the Graphic Designer, Copywriter, Video Editor, and social media content creators to bring it to life. This role owns the idea, the direction, and the execution, not just the schedule.This is a foundational role. Sledge doesn't have a marketing department yet, it has a handful of specialists and a founder doing double duty. You'll build the systems, processes, and know-how that turn that into an actual department: how campaigns get planned, how brand voice stays consistent, how the team works together, both on screens and on jobsites. Sledge wants someone who can wear a lot of hats, work cross-functionally with product and sales, and set the stage for a team that doesn't exist yet.

What you'll do

Brand and strategy

Own Sledge's brand voice and brand image across every campaign, online and off

Set the direction and strategy for Sledge's marketing team

Come up with campaign ideas and creative concepts for Sledge's marketing

Direct the Graphic Designer, Copywriter, Video Editor, and social media content creators to execute on those ideas

Build the marketing infrastructure, processes, and know-how Sledge doesn't have yet

Digital marketing

Build and manage the content calendar across social, email, blog, and video

Schedule and publish social media posts across platforms

Manage email marketing sends and lists

Pull performance numbers and use them to shape the next campaign

Physical and real-world marketing

Plan and run in-person events, trade shows, and jobsite activations

Coordinate print materials, signage, swag, and anything with the Sledge logo on it

Build relationships with trade associations, distributors, and local contractor communities

Represent Sledge in person at industry events and out in the field with contractors

Team and cross-functional

Track what's live where, and flag anything that's falling behind

Work cross-functionally with product, sales, and the founders on marketing priorities

Help grow Sledge's marketing team over time, with room to step into a leadership role

What success looks like
In your first 90 days, you'll have a content calendar running, a first campaign live start to finish, and a plan for Sledge's next event or activation. Within a year, you'll have a repeatable marketing playbook, a small team you help run, and a brand that shows up consistently everywhere it needs to, online and on the jobsite.

What we're looking for

Must-haves

Required: prior marketing experience at a startup or a corporate company

Required: prior campaign experience, real-life or digital, with a portfolio and metrics to show for it

2 to 4 years of marketing experience, ideally including brand strategy or brand management

A track record of setting direction for a brand and its campaigns, not just executing someone else's

Comfortable running both digital campaigns and in-person events or activations

Comfortable directing designers, writers, and video editors toward a shared idea

Highly organized, comfortable juggling multiple projects and building process from scratch

Comfortable with tools like Google Workspace and a project management tool such as Asana or Notion

A clear, direct communicator, in writing and out loud

Comfortable moving at startup speed, taking a brief and running with it

Excited to build a department, not just fill a seat in one

Willing to travel occasionally for events, trade shows, or jobsite visits

Nice-to-haves

Experience planning trade shows, field marketing, or in-person events

Experience with email marketing tools such as Mailchimp or Klaviyo

Basic familiarity with analytics, like Google Analytics or platform insights

Interest or experience in construction, trades, or B2B software

Prior experience managing or mentoring a small team

Perks and benefits

Fully remote, work from anywhere in the world

Flexible hours, work when you're most productive

Direct access to the marketing and founding team, no layers of management

Travel covered for events, trade shows, and jobsite visits

Real room to grow into a marketing leadership role as the team scales

Build Sledge's marketing department from the ground up, in your own image

Equal opportunity
Sledge is an equal opportunity employer. Sledge welcomes applicants of every background and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status.

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