Senior Director of Marketing

The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine
Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company
The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans
The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both
Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments
Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes
Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team
Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome
Drive studio traffic, appointment conversion, and customer return across the Studs footprint
Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance
Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution
Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy
Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth
Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising
Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines
Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting
Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience
Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability
Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals
Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves
Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence
Benefits

Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement.
Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years
Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally
CRM and Email/SMS: Klaviyo
E-commerce: Shopify
Paid Media: Meta Ads Manager, Google Ads
Analytics: Google Analytics, Looker
CX and Engagement: Zendesk, Loop Returns, Yext, Delighted
Creative and Workflow: Figma, Notion, Asana
We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus:
This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos
The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week
3+ years of people leadership experience, including direct management of senior-level reports
Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine
Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising
10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments
Based in New York and able to work from the HQ office on a hybrid schedule
Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business
Experience managing creative development across in-house teams and external agency partners
Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes
Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth

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