Senior Director of Marketing

Extension Health | New York, NY | Reports to the President & Chief Commercial Officer

Senior Director of Marketing
About Extension Health
Extension Health is a physician-led longevity company headquartered in New York. We help people live longer and healthier lives through concierge memberships, in-clinic longevity services, and physician-guided peptide therapies. Each is grounded in clinical rigor and delivered with a premium, highly personal member experience. As we expand through clinic partnerships and launches in new markets, we are building a brand that sets the standard for modern, preventive, evidence-based care.

The Opportunity
Extension Health is seeking a commercially minded, hands-on Senior Director of Marketing to lead its next stage of growth. This role owns & executes marketing strategy across the full portfolio. The Senior Director will shape how the brand is positioned, how we grow across each business line, and how marketing investment turns into durable, profitable growth.

The function covers brand, social, partnerships and events, paid digital, email and CRM, and affiliate and referral programs. You will set the strategy and stay close to the work, with the judgment to know when to step in and guide execution yourself. You will also be a key partner to the commercial, clinical, finance, and operations leaders as we grow into new markets and channels.

Key Responsibilities
Brand Strategy

Define and evolve Extension Health's brand positioning, messaging, and voice across concierge memberships, in-clinic services, and peptide therapies.

Build and own the integrated marketing strategy and annual plan, matching marketing priorities to company growth and revenue goals.

Find and prioritize growth opportunities across the portfolio, including cross-portfolio journeys that deepen each member's relationship with the brand.

Acquisition, Retention, and Lifetime Value

Manage agency partners to scale efficient, high-quality acquisition across paid, owned, earned, and partner channels, with clear targets for cost, conversion, and return.

Resource lifecycle and CRM strategy to drive member engagement, retention, and lifetime value, with a particular focus on our highest-value relationships.

Grow affiliate, referral, and brand partnership programs into lasting growth levers.

Market Expansion and Partnerships

Lead go-to-market strategy for new markets, including positioning, launch planning, and local demand generation.

Work with leadership on communications, PR, and events that build awareness and credibility in each market.

Measurement, Budget, and Performance

Own the marketing budget and allocate investment by expected ROI, adjusting as results come in.

Own marketing KPIs including ROAS, CTR, lead count, and conversion rate

Work closely with leadership on forecasting and ROI by channel and business line.

Leadership and Governance

Lead, develop, and expand the in-house marketing team, and manage agency partners against clear goals and measurable outcomes.

Own the marketing calendar and the operating cadence with commercial, clinical, and operations teams.

Work with clinical leadership to make sure all marketing meets healthcare advertising, claims, and patient privacy standards.

Qualifications

10+ years of progressive marketing experience, including senior leadership roles in premium consumer health, wellness, luxury, or direct-to-consumer brands.

Proven experience operating in a founder-led, high-growth business where you have personally built systems, developed teams, and executed campaigns not simply managed existing departments and outside agencies.

A proven record of building brands and driving measurable growth for both high-touch, consultative services and direct-to-consumer products.

Experience owning a marketing budget or P&L and allocating investment to clear financial outcomes.

Deep expertise in performance marketing, lifecycle and CRM, and partnership-driven growth, along with strong brand instincts.

Demonstrated success leading teams and managing agency partners.

Strong data fluency, with experience in attribution, customer economics, and performance reporting.

Working knowledge of healthcare or regulated-category marketing, including claims substantiation and patient privacy.

Excellent communication and executive presence, and the ability to work effectively with clinical, financial, and operational leaders.

Experience launching new markets, locations, or partner channels is strongly preferred.

What We Offer

The chance to shape the brand and growth path of a physician-led company in a fast-growing category

A senior seat on the commercial leadership team, with real influence and visibility with room to grow

Competitive base salary, performance bonus, and equity eligibility

Comprehensive benefits

Compensation: The base salary range for this role is $165,000-$200,000 plus performance bonus and equity eligibility. The final offer will depend on experience and qualifications.

Equal Opportunity
Extension Health is an equal opportunity employer. We value diversity and are committed to an inclusive environment for all employees. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

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