Director of Product Marketing

Own the narrative that drives market understanding and revenue
This is not a content role.

It’s not a slide production role.

It’s not a \"support marketing\" function.

And it’s not for someone who waits for direction.

This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood… by customers, by analysts, and by our own teams.

If you’re someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact.

Why This Role Exists
We’re scaling into a more complex, competitive market… and our narrative needs to scale with it.

Establish disciplined, consistent messaging and positioning across the company

Improve sales effectiveness through stronger enablement and clearer storytelling

Bring structure and rigor to product launches and go-to-market execution

Elevate how we show up with customers, analysts, and the broader market

If we don’t get this right, launches stall, messaging fragments, and sales efficiency degrades.

What You’ll Actually Do
You will own the full product marketing function… from narrative to enablement to market impact.

Build and own the story

Define and maintain the brand narrative across every touchpoint

Translate complex AI and utility data into clear, buyer-relevant messaging

Ensure consistency across web, sales materials, events, and executive content

Enable sales to win complex deals

Build and maintain the full enablement system: decks, briefs, battlecards, frameworks

Support long-cycle, multi-stakeholder enterprise sales motions

Hold the bar on quality… not just output

Own product launch discipline

Drive structured, repeatable GTM for new capabilities

Align product, marketing, and sales around clear launch narratives

Ensure launches are both internally usable and externally credible

Turn customer insight into proof

Own Customer Advisory Board strategy and execution

Build case studies, testimonials, and proof that actually influence deals

Translate customer feedback into sharper positioning

Operate as a cross-functional force

Influence CPO, CRO, CEO, and senior stakeholders without authority

Push back when needed… with evidence, not opinion

Bring clarity where there is ambiguity

What Success Looks Like
Within 6 months

Messaging and positioning are clearly defined and consistently applied

Sales enablement is structured, usable, and improving field effectiveness

You’ve built trust with executive stakeholders across Product, Sales, and Leadership

Launches are more disciplined, coordinated, and effective

Within 12 months

Sales cycles show improved efficiency tied to enablement quality

Messaging resonates more strongly with buyers and analysts

Customer evidence is actively influencing deals

The PMM function is scalable and ready to expand

What You Bring

7–10+ years in B2B SaaS product marketing in complex, enterprise sales environments

Proven ownership of narrative, messaging, and positioning… not just execution

Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)

Strong track record working with Product, Sales, and executive stakeholders

Experience running Customer Advisory Boards and leveraging customer insight

Exceptional writing and communication… clear, structured, executive-ready

AI-forward mindset… using AI to accelerate research, writing, and execution at scale

What Sets You Apart

You have a point of view… and you can defend it in a room full of executives

You simplify complex technical stories without losing depth or credibility

You can say no… even when it’s uncomfortable, and even to senior leaders

You manage high volume and complexity without losing structure

Non-Negotiables on Day 1

Executive presence and credible communication

Deep experience in narrative development and positioning

Comfort operating in ambiguity and driving structure

Ability to influence without authority at the highest levels

Familiarity with AI and its role in modern workflows

Why This Role

Work at the intersection of AI, data, and clean energy with real-world impact

Direct exposure to executive leadership and strategic decision‑making

A defined market, real buyers, and a product that wins when it’s understood

The opportunity to build and shape the PMM function as the company scales

About Bidgely
Bidgely is an AI-powered SaaS company helping utilities modernize the grid and improve customer outcomes through advanced analytics. Founded in Silicon Valley, we hold 25+ energy patents, employ 30+ data scientists, and have raised $77M+ in funding.We operate at the intersection of AI, energy, and regulation, and we take that responsibility seriously.

The Logistics
Location:Fully remote within the U.S. (Pacific or Central time preferred)

Travel:Typically 10-20% over the year

Compensation: $185,000 per year plus bonus

Benefits: Comprehensive medical, dental, vision, 401(k), paid parental leave, open PTO, professional development stipend, wellness stipend, and more.

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