Executive Director of Integrated Experience Planning
Responsible for developing and executing patient and healthcare professional experience strategies for assigned brands in the biopharma sector. Objectives: translate business, brand, and behavioral goals into cohesive, data-driven experience plans that enhance customer engagement and drive business outcomes.
Responsibilities
- lead cross-functional teams to design, activate, measure, and optimize integrated experiences across digital and physical channels;
- leverage insights, behavioral science, and analytics to identify experience gaps and opportunities;
- collaborate with marketing, data, content, and operations teams;
- and develop talent within the experience planning function.
Qualifications
- Bachelor's degree;
- 15+ years in marketing strategy, customer experience, or related fields;
- expert in experience design, behavioral strategy, channel orchestration, and measurement;
- proven success in leading multidisciplinary teams and managing complex stakeholder relationships.
Preferred
- experience in pharmaceutical or life sciences industries;
- advanced degrees such as an MSc or MBA.
High-Value: focus on healthcare provider and patient experience; regulated industry experience; emphasis on digital and AI tools; role involves strategic planning, cross-functional collaboration, and a hybrid or remote work setup with up to 10% travel.
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