Lifecycle Marketing Lead - Multi-Channel CRM at Scale

Coinbase, Inc. is hiring a CRM & Lifecycle Manager II to lead lifecycle campaigns at a global scale. You will own onboarding, engagement, and retention strategies across email, push, in-app, and SMS, driving measurable growth. Collaborate with Product, Data Science, and regional teams to align CRM initiatives with launches and expansion. You will define KPIs, build robust reporting, and push for continuous improvements using A/B testing and ML-powered targeting, ensuring responsible AI use and
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