Lifecycle Marketing Lead: Multi-Channel Growth at Scale

Coinbase is hiring a CRM & Lifecycle Manager II to lead lifecycle strategy and multi-channel campaigns across email, push, in-app, and SMS. You will work with Product, Data Science, and regional teams to optimize onboarding, engagement, and retention at global scale, leveraging segmentation, ML targeting, and A/B testing. A strong SQL background and responsible AI usage are essential. The role sits within the Growth Marketing group and offers a remote-first environment with quarterly in-person
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