Senior Director of Marketing

Location and Job Title:
Senior Director of Marketing
Peninsula JCC
800 Foster City Blvd
Foster City, CA 94404

Principal Responsibilities:
The PJCC is seeking a Senior Director of Marketing who will lead, execute, and optimize the PJCC's full range of marketing and communications initiatives with a strong focus on driving revenue and enrollment across all major program areas, with particular emphasis on preschool, summer camp, membership, and fundraising.
The Senior Director of Marketing must be both a tactical executor and an operational leader who ensures marketing initiatives move efficiently from strategy to implementation, driving measurable outcomes. The successful candidate will refine the PJCC's value proposition and consistently articulate its impact in community and donor-facing messaging. Experience with applying AI-driven insights to improve marketing efficiency, messaging relevance, and conversion outcomes is highly valued. This leader will also contribute to the organization's sustainability, visibility, and reputation by delivering clear, compelling, and data-informed marketing that advances the PJCC's mission and revenue goals.

Reporting directly to the CEO, the Senior Director of Marketing combines strategic insight with hands-on execution and is ideal for a team player who excels at rolling up their sleeves to make things happen.

Key Responsibilities

Lead and execute organization-wide marketing and communications efforts to drive revenue and enrollment across major program areas

Develop integrated marketing and communication strategies aligned with the PJCC's mission, strategic priorities, and revenue goals, using audience segmentation and market insights to tailor messaging across diverse business models

Leverage AI and emerging marketing technologies to strengthen targeting, personalization, workflow efficiency, and campaign performance

Prioritize initiatives using differential resource allocation (time, talent, and budget) to ensure the highest-impact projects receive focus and support

Collaborate across departments to identify and activate opportunities that increase visibility, engagement, and revenue for programs and services

Guide and support the marketing team through clear priorities, coaching, and hands-on leadership

Monitor, analyze, and report on marketing performance to senior leadership, providing insights that inform strategic and operational decisions

Contribute to organizational planning and strategy, ensuring marketing efforts advance mission, brand, and financial sustainability

Salary Range: $150,000 - $175,000

Minimum Qualifications:

Bachelor's degree required

10+ years of marketing experience; 4+ years in a supervisory role

Proven ability to drive revenue through integrated marketing, audience segmentation, and multi-channel campaign execution

Experience using AI and emerging marketing technologies to enhance targeting and efficiency

Strong strategic thinking, data-informed decision-making, and effective project/time management skills

Excellent verbal and written communication skills, with the ability to articulate clear value propositions to diverse audiences

Demonstrated leadership in complex or multi-service organizations; nonprofit experience preferred

Skilled at fostering collaboration, providing constructive feedback, and inspiring high performance

Proficiency with Microsoft Office Suite, Salesforce or similar CRM experience a plus

Familiarity with faith-based community centers and/or interest in Jewish community building

Willingness to work onsite five days a week, with occasional evenings/weekends as needed

Salary:
$150,000 - $165,000

Agency Information:
For more than 75 years, the Peninsula Jewish Community Center (PJCC) has worked to inspire a sense of community in

San Mateo County, home to over 37,000 Jewish residents. Situated between San Francisco and Palo Alto, with a 12-acre

home in Foster City, the PJCC's goal is to provide programs and services that reinforce the values and traditions the

Jewish community embraces, while also serving the broader community.

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