Senior Director of Marketing

Location: On-site in Colorado (3-4 days a week in office)

Employment Type: Full-Time

Compensation: Negotiable + Bonus + Benefits + ESOP + relocation (if needed)

Senior Director of Marketing

ABOUT THE OPPORTUNITY
A well-established and growing Colorado cannabis retailer is seeking a Senior Director of Marketing to lead marketing strategy and execution across its retail footprint. This is an opportunity for a data-driven, hands-on marketing leader to help drive the next phase of growth by improving customer acquisition, increasing store traffic, strengthening customer retention, and maximizing revenue across multiple locations.

The ideal candidate combines strategic thinking with strong analytical and execution skills. They understand how to use customer insights, sales performance, and marketing data to identify growth opportunities, improve campaign effectiveness, and develop strategies that translate into measurable business results.

This role goes beyond traditional brand marketing. The focus is on understanding what drives customer behavior, identifying opportunities to improve store performance, and building effective marketing programs that attract new customers, encourage repeat visits, and increase customer lifetime value. Success will require close collaboration with retail operations and executive leadership, along with the ability to balance long-term strategy with hands-on execution.

KEY RESPONSIBILITIES
Lead the development and execution of the marketing strategy across the company's Colorado retail locations, aligning initiatives with business goals and individual store performance.
Develop and implement strategies to increase customer acquisition, store traffic, repeat visits, retention, and revenue.
Analyze sales trends, customer behavior, store-level performance, and campaign results to identify opportunities for growth and areas requiring improvement.
Partner closely with retail and operations leadership to understand the challenges and opportunities at individual locations and develop targeted strategies to improve performance.
Oversee marketing initiatives across digital channels, paid media, CRM, loyalty, promotions, email, in-store marketing, and other relevant customer touchpoints.
Develop and optimize customer acquisition and retention programs, using customer segmentation, targeting, and lifecycle marketing to improve engagement and repeat purchasing.
Establish clear marketing KPIs, reporting processes, and performance benchmarks to measure effectiveness, evaluate ROI, and guide decision-making.
Evaluate the effectiveness of campaigns, promotions, discounts, and loyalty initiatives, making data-informed recommendations to improve results.
Manage the marketing budget and allocate resources toward the channels, campaigns, and initiatives with the greatest potential business impact.
Develop testing and optimization strategies to improve campaign performance, conversion rates, customer acquisition costs, and overall marketing efficiency.
Ensure marketing initiatives are aligned with the customer experience, merchandising priorities, and broader retail objectives.
Monitor competitive activity, market trends, and evolving consumer preferences within Colorado's cannabis market to identify opportunities and inform strategy.
Work cross-functionally with executive leadership, retail operations, finance, and other key stakeholders to align marketing plans with company objectives.
Present performance updates, insights, and actionable recommendations to leadership, using data to guide priorities and future investment.

QUALIFICATIONS
8+ years of progressive marketing experience, including leadership responsibility for marketing strategy, planning, and execution.
Demonstrated experience driving customer acquisition, retention, revenue growth, or comparable business outcomes through data-driven marketing.
Experience supporting multi-location retail or another consumer-facing business where customer traffic, repeat purchasing, and location-level performance are key measures of success.
Strong analytical skills, with the ability to interpret customer, sales, traffic, and campaign data and translate findings into actionable strategies.
Experience developing and optimizing marketing programs across channels such as CRM, loyalty, paid media, digital marketing, promotions, and customer lifecycle marketing.
Demonstrated ability to measure marketing performance, establish KPIs, evaluate ROI, and make informed decisions about budget allocation.
Experience partnering with retail operations or other cross-functional teams to improve business performance.
A hands-on approach, with the ability to move between high-level strategy, performance analysis, and execution.
Strong business acumen and the ability to connect marketing initiatives to broader company goals and financial outcomes.
Experience leading and developing teams, setting priorities, and establishing accountability for results.
Cannabis industry experience strongly preferred, particularly within Colorado or a multi-location cannabis retail environment.
Experience in consumer packaged goods, hospitality, specialty retail, or another competitive, customer-driven industry is also relevant.
Strong communication and collaboration skills, with the ability to influence stakeholders and present recommendations to executive leadership.
Comfortable operating in a fast-paced, evolving environment where priorities may shift and building effective processes is part of the role.

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