Marketing Director

Marketing
Marketing Director

Remote

Full-time

Opstream is looking for a hands‑on Director of Marketing to execute and manage all day‑to‑day marketing activities across social media, content, field marketing, and ecosystem engagement. You’ll be the hub connecting strategy to execution – working closely with leadership, sales, and external vendors to build awareness, support revenue goals, and strengthen Opstream’s position in the procurement and AI ecosystem.

This is a highly visible role suited for someone who thrives in a fast-moving startup, is comfortable wearing multiple hats, and can combine creative execution with data‑driven decision‑making.

Key Responsibilities
Social Media & Content

Manage Opstream’s presence across LinkedIn and other relevant platforms.

Plan, create, and schedule posts that reflect our brand tone and highlight product updates, customer stories, and thought leadership.

Drive thought leadership in social media according to brand tone and executives

Oversee blog publishing, newsletters, and campaign landing pages.

Collaborate with freelancers and agencies to produce visuals, short videos, and ad creatives.

Field Marketing & Ecosystem Engagement

Plan and coordinate logistics for conferences, events, and webinars

Build and maintain relationships with partners, influencers, and analyst communities

Vendor Management & Operations

Manage marketing vendors (designers, content writers, SEO, ads, video).

Maintain the marketing calendar, coordinate deliverables, and ensure timely execution.

Track and report on campaign performance and event ROI.

Collaborate with the GTM Engineer and sales team to ensure data accuracy and integration within HubSpot and other tools.

Requirements

5–8 years of experience in B2B SaaS, procurement tech, or enterprise software marketing.

Deep expertise in managing social media

Experience managing content production, and field marketing programs.

Experience in hyper growth B2B startup selling to enterprises

Proven experience in managing budget management

Strong organizational and project management skills.

Ability to interpret analytics and performance data to improve future campaigns.

Excellent communication and writing skills.

Experience managing multiple vendors and creative contributors.

Bonus Skills

WordPress or basic website content management.

Familiarity with Canva, Figma, or basic creative design tools.

Understanding of performance metrics (CTR, engagement rate, pipeline attribution).

What You’ll Gain

Ownership of cross-channel marketing at a high-growth AI startup.

Direct exposure to go-to-market strategy, product positioning, and ecosystem development.

Opportunity to shape Opstream’s brand presence in a fast-evolving category.

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