Senior Director of B2B Marketing

Work Location: US

Remote

About the Role
We are hiring our first Senior Director, Head of B2B Marketing to define our category and elevate Candor’s positioning as we scale. This is a high-impact, high-ownership role. You will shape how the market understands Candor. You will work closely with the CEO, Sales, Product, and Customer Success to drive messaging, enablement, launches, and thought leadership.

What You’ll Do
Positioning & Narrative

Define and refine Candor’s category story and differentiation

Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms

Translate technical infrastructure into clear economic and strategic value

Sales Enablement

Own core pitch decks and segment variations

Build ROI frameworks and business case materials

Develop competitive positioning and objection handling

Partner with sales on strategic enterprise deals

Demand Generation & Marketing Operations

Build ABM programs targeting key segments - payers, digital health companies, and healthcare IT platforms

Establish pipeline reporting: MQL→SQL conversion, deal velocity, and marketing-sourced revenue

Evaluate and evolve the martech toolstack, incorporating AI to personalize and scale outreach

Diversify lead sources across paid, partnerships, events, content, and intent signals

Set up shared Sales & Marketing dashboards to track pipeline contribution and deal health

Product Launches

Lead go-to-market strategy for new features and capabilities

Craft launch messaging, collateral, and campaigns

Ensure tight alignment between product roadmap and market narrative

Customer Storytelling

Turn customer outcomes into compelling case studies

Quantify impact across accuracy, compliance, operational efficiency, and navigation outcomes

Develop proof points that accelerate enterprise sales cycles

Market Education

Contribute to thought leadership across AI in healthcare, network adequacy, and provider intelligence

Support conference presence and executive visibility

Elevate Candor’s brand as infrastructure for the AI era of healthcare

What We’re Looking For

10+ years of B2B experience with 5+ years of product marketing experience in enterprise SaaS

Experience selling into healthcare market strongly preferred

Ability to translate complex technical platforms into compelling business value

Strong written and verbal communication skills

Comfortable operating in a fast-moving, ambiguous environment

High ownership mindset and bias toward action

Bonus:

Experience in healthcare payer / IT or healthcare data infrastructure

Experience supporting enterprise sales motions ($100k–$1M+ deals)

Background in AI-native or analytics platforms

How You Think & Work:

Strategic thinker who builds systems - not just campaigns

Data-driven; comfortable owning funnel metrics and revenue accountability

Executive presence; able to influence cross-functional stakeholders and earn credibility with buyers

Comfortable challenging assumptions and driving change in a fast-moving environment

High ownership mindset with a bias toward action and measurable outcomes

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