Paid Media Strategist

Build effective, well-documented media plans
Serve as a primary liaison between the agency and clients
Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience
Develop a deep understanding of the client’s business
Oversee maintenance of budget control for client-approved plans during and after execution
Together with the team, successfully meet the client’s KPI’s and targets.
Manage the successful execution of paid media campaigns across traditional and digital channels
Collaboratively work with media channel experts and data analysts
Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients’ goals
Proactively work to solve problems and come up with strategic solutions
Know and keep up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning
Alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting
Keep management informed of account opportunities, issues and plan changes
Train and develop direct reports
Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group
Responsible for supporting leadership within agency

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