Marketing Coordinator

Benefits

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Title: Marketing Coordinator
Introduction
Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness.

Role Overview
Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA (online travel agency) ads, partnerships, social media, and any other creative marketing efforts.

Ideal Candidate Profile

Takes initiative and treats projects as their own business venture

Views challenges as learning opportunities

Radiates contagious enthusiasm and forms genuine connections with others

Makes confident decisions while appreciating team support

Thrives on innovation and creative problem-solving

Balances strategic thinking with hands‑on execution

Takes ownership while knowing when to seek guidance

Resonates with "To whom much is given, much is required"

Key Responsibilities
Marketing Strategy & Execution

Drive ROAS through Google/Meta campaign optimization and budget management

Develop data-driven quarterly marketing strategies across all channels

Create engaging social media content and manage community growth

Design and optimize email marketing campaigns for conversion

Build strategic partnerships with local businesses and influencers

Maintain OTA relationships while focusing on direct booking growth

Website & Analytics

Lead conversion rate optimization initiatives

Monitor and analyze performance metrics across channels

Implement data-driven improvements to user experience

Manage technical updates and content implementation

Team & Brand Leadership

Mentor marketing intern team and drive development

Ensure consistent brand voice across all channels

Create and execute content calendar aligned with objectives

Collaborate on pricing and promotion strategies

Manage brand assets and marketing materials

Qualifications

1-5+ years digital marketing experience with success in:
Paid advertising campaign management

Social media strategy

Email marketing automation

Website optimization and analytics

Strong data analysis capabilities

Excellence in copywriting

Ai experience and a huge desire to use Ai to automate work and improve processes

Demonstrated ability to learn quickly

Nice to Haves

Hospitality industry marketing experience

Experience in startup environments

Basic HTML/CSS and design tool proficiency

Familiarity with hotel platforms

Strategic partnerships background

Our Values

Team > Self

Aggressive Learning

Drive & Ownership Mentality

Give It Away

Relentless Optimism

Fun Matters

Work Environment & Benefits

Based in Nashville hotel properties

EOS (Entrepreneur Operating System) workplace

Freedom to test ideas

Salary: $50,000 - $60,000

Health/Dental/Vision & HSA contributions

Generous PTO and Paid Holidays

$2,000 Annual Charitable Donation & Professional Development Allowance

What Makes This Role Special

Own marketing budget and make real decisions

Experiment and scale what works

You get to lead a department and make decisions. We need a confident decision maker

Build authentic Nashville community relationships

Create processes that drive results

Make tangible impact through our mission

EOE

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