Marketing Coordinator

The Marketing Coordinator handles recurring marketing production for the Freshwater and Saltwater brand portfolios: website updates, brochures and spec sheets, blog posts, dealer newsletters, social media content calendars, photo and video shoot coordination, and advertising claims tracking and digital ad approval. The role reports jointly to the Director, Marketing Freshwater Division and the Director, Marketing Saltwater Division, taking on delegated project work from either leader and tracking status in Monday.com so both Directors have shared visibility into in-flight work.

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Essential Duties And Responsibilities
Content & Project Execution Coordination

Coordinate recurring content and digital execution work delegated by either Director, including brand website updates, brochures and spec sheets, merchandising, blog posts, dealer newsletters, and social media content calendars for the Freshwater and Saltwater brands.

Maintain master project plans and go-to-market timelines for product launches and model-year changeovers across both freshwater and saltwater lines.

Develop creative briefs for campaigns, product launches, and photo/video projects; route through the relevant Line Marketing Director for brand-specific approval.

Coordinate photo and video shoot logistics (scheduling, on-site logistics, and asset delivery) and support boat show and dealer meeting prep checklists.

Keep project status current in Monday.com so both Directors have shared visibility into in-flight work.

Cross-COE & Director Support

Sequence competing requests from the two Directors and elevate prioritization conflicts rather than resolving them independently.

Support ongoing GTM planning by consolidating COE inputs, timelines, and deliverables for Director review.

Follow up with COE leads to confirm deliverables are on schedule and flag risks early.

Partner & Vendor Coordination

Act as the day-to-day coordination point between Marketing COEs, Sales, Product Management, and external partners such as agencies, vendors, and dealer contacts.

Coordinate meeting logistics, timelines, and deliverable hand-offs between internal teams and outside partners, and track vendor and agency action items to keep both sides accountable.

Digital Asset & Claims Management

Manage the advertising claims tracker and Approved Claims Library, routing claims to Legal for review and reviewing and approving digital ads before launch per the Advertising Claims Substantiation Process.

Manage brand messaging documentation to keep all related product and brand messages updated and accurate.

Maintain current product images and videos in the digital asset management (DAM) system.

Keep the co-op asset library current in Brand Beacon, MBI’s dealer co-op advertising platform.

Documentation & Reporting

Maintain organized records of project plans, approvals, budget inputs, and status history for auditability and reuse.

Compile recap materials and status summaries following major launches, campaigns, or events for both Directors’ review.

Qualifications
Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Experience coordinating marketing execution such as website updates, content calendars, social media, or event and photo/video logistics, supporting multiple stakeholders or teams.

Experience supporting cross-functional projects involving external partners such as agencies, vendors, or dealers is a plus.

Skills & Competencies

A self-starter with strong organizational and project-tracking skills with high attention to detail; comfortable maintaining status in Monday.com or similar project management tools.

Ability to manage multiple concurrent projects and stakeholders, including two reporting leaders, without losing accuracy or momentum.

Clear, proactive communicator who can synthesize status across teams and knows when to escape versus resolve independently.

Comfort operating in a matrixed organization with shared priorities across brands and Centers of Excellence.

Comfortable reviewing marketing and digital ad content against claims-substantiation and compliance requirements before publication.

Core Competencies
Teamwork & Collaboration

Works effectively with cross-functional teams and stakeholders to achieve shared goals

Communicates clearly and respectfully, contributing to a positive and productive team environment

Balances individual accountability with team success

Motivation & Initiative

Demonstrates ownership and accountability for assigned responsibilities

Proactively identifies issues, opportunities, and improvements

Maintains focus and momentum in a fast-paced environment

Quality & Continuous Improvement

Delivers accurate, thorough, and high-quality work

Applies feedback to improve performance and outcomes

Looks for ways to improve processes, efficiency, and results

Dependability & Accountability

Follows through on commitments and meets deadlines

Takes responsibility for actions and outcomes

Maintains confidentiality and professional standards

Attendance & Punctuality

Is consistently reliable and punctual

Adheres to scheduled work hours and attendance expectations

Additional Requirements
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Continuous/C = 67-100%, Frequent/F = 33-66%, Occasional/O = 33%, None/N

Sits 7 hours

Stands 1 hours

Walks 0 hours

Drives 0 hours

Employee Lifts And/or Carries
Maximum: 20 (lbs) Frequently: 5 (lbs) Occasionally: 10 (lbs)

Employee Uses Hands For Repetitive Activities

Simple Grasping: Right, Occasional Left, Occasional

Pushing/Pulling: Right, Occasional Left, Occasional

Fine Manipulation: Right, Occasional Left, Occasional

Employee Uses Feet For Repetitive Activities

Right: None Left: None

Employee Is Required To Perform These Activities

Bending At Waist: None

Squatting: None

Climbing Ladders, Stairs: None

Kneeling On Ground: None

Reaching Above Shoulder: None

Work Environment
Office environment; typical 8 hour work days. Occasional non-standard hours to support cross-COE deadlines, launches, and events. Travel as needed to deliver on assigned projects, up to 20%

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