Marketing Coordinator

Job Details: Job Location: MBI TN - Loudon, TN 37774, The Marketing Coordinator handles recurring marketing production for the Freshwater and Saltwater brand portfolios: website updates, brochures and spec sheets, blog posts, dealer newsletters, social media content calendars, photo and video shoot coordination, and advertising claims tracking and digital ad approval. The role reports jointly to the Director, Marketing Freshwater Division and the Director, Marketing Saltwater Division, taking on delegated project work from either leader and tracking status in Monday.com so both Directors have shared visibility into in-flight work.
Essential Duties and Responsibilities Content & Project Execution Coordination Coordinate recurring content and digital execution work delegated by either Director, including brand website updates, brochures and spec sheets, merchandising, blog posts, dealer newsletters, and social media content calendars for the Freshwater and Saltwater brands.
Maintain master project plans and go-to-market timelines for product launches and model-year changeovers across both freshwater and saltwater lines.
Develop creative briefs for campaigns, product launches, and photo/video projects; route through the relevant Line Marketing Director for brand-specific approval.
Coordinate photo and video shoot logistics (scheduling, on-site logistics, and asset delivery) and support boat show and dealer meeting prep checklists.
Keep project status current in Monday.com so both Directors have shared visibility into in-flight work.
Cross-COE & Director Support Sequence competing requests from the two Directors and escalat prioritization conflicts rather than resolving them independently.
Support ongoing GTM planning by consolidating COE inputs, timelines, and deliverables for Director review.
Follow up with COE leads to confirm deliverables are on schedule and flag risks early.
Partner & Vendor Coordination Act as the day-to-day coordination point between Marketing COEs, Sales, Product Management, and external partners such as agencies, vendors, and dealer contacts.
Coordinate meeting logistics, timelines, and deliverable hand-offs between internal teams and outside partners, and track vendor and agency action items to keep both sides accountable.
Digital Asset & Claims Management Manage the advertising claims tracker and Approved Claims Library, routing claims to Legal for review and reviewing and approving digital ads before launch per the Advertising Claims Substantiation Process.
Manage brand messaging documentation to keep all related product and brand messages updated and accurate.
Maintain current product images and videos in the digital asset management (DAM) system.
Keep the co-op asset library current in Brand Beacon, MBI's dealer co-op advertising platform.
Documentation & Reporting Maintain organized records of project plans, approvals, budget inputs, and status history for auditability and reuse.
Compile recap materials and status summaries following major launches, campaigns, or events for both Directors' review.
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Qualifications: Education & Experience Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
Experience coordinating marketing execution such as website updates, content calendars, social media, or event and photo/video logistics, supporting multiple stakeholders or teams.
Experience supporting cross-functional projects involving external partners such as agencies, vendors, or dealers is a plus.
Skills & Competencies A self-starter with strong organizational and project-tracking skills with high attention to detail; comfortable maintaining status in Monday.com or similar project management tools.
Ability to manage multiple concurrent projects and stakeholders, including two reporting leaders, without losing accuracy or momentum.
Clear, proactive communicator who can synthesize status across teams and knows when to escal
Comfort operating in a matrixed organization with shared priorities across brands and Centers of Excellence.
Comfortable reviewing marketing and digital ad content against claims-substantiation and compliance requirements before publication.
Core Competencies Teamwork & Collaboration Works effectively with cross-functional teams and stakeholders to achieve shared goals
Communicates clearly and respectfully, contributing to a positive and productive team environment
Balances individual accountability with team success
Motivation & Initiative Demonstrates ownership and accountability for assigned responsibilities
Proactively identifies issues, opportunities, and improvements
Maintains focus and momentum in a fast-paced environment
Quality & Continuous Improvement Delivers accurate, thorough, and high-quality work
Applies feedback to improve performance and outcomes
Looks for ways to improve processes, efficiency, and results
Dependability & Accountability Follows through on commitments and meets deadlines
Takes responsibility for actions and outcomes
Maintains confidentiality and professional standards
Attendance & Punctuality Is consistently reliable and punctual
Adheres to scheduled work hours and attendance expectations
Additional Requirements Physical Demands Sits 7 hours
Stands 1 hours
Walks 0 hours
Drives 0 hours
Maximum: 20 (lbs) Frequently: 5 (lbs) Occasionally: 10 (lbs)
Employee uses Hands for repetitive activities: Simple Grasping: Right, Occasional Left, Occasional
Pushing/Pulling: Right, Occasional Left, Occasional
Fine Manipulation: Right, Occasional Left, Occasional
Employee uses Feet for repetitive activities: Right: None Left: None
Employee is required to perform these activities: Bending At Waist: None
Squatting: None
Climbing Ladders, Stairs: None
Kneeling On Ground: None
Reaching Above Shoulder: None
Work Environment Office environment; typical 8 hour work days. Occasional non-standard hours to support cross-COE deadlines, launches, and events.
Travel as needed to deliver on assigned projects, up to 20%

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