Senior Creative Director, Amplify - Production & Delivery

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
THE ROLE

The Senior Creative Director, Amplify Production & Delivery, is responsible for leading the strategic and creative development of all client opportunities - from RFP response through concept development and delivery. This role transforms business challenges into compelling creative platforms and brand experiences that differentiate Amplify and help win new business and consolidate existing business relationships.
This position will work in tandem with the division's leads and other team members as well as other key workstreams - including but not limited to commercial strategy, marketing, legal and operations - to meet and exceed client expectations as well as create effective & efficient processes and a positive & productive working environment.
This is a highly strategic role requiring equal strength in insight generation, storytelling, creative leadership, presentation and delivery excellence. The Creative Director will partner closely with Strategy, Business Development, Account Leadership, Experience Design and Production teams to create ideas that are rooted in client objectives, connected to culture and made possible through On Location's unparalleled access to the world's leading sports and entertainment rightsholders.
ESSENTIAL FUNCTIONS & RESPONSIBILTIES

This job description is not designed to cover or contain a comprehensive listing of the employee's activities, duties, or responsibilities for this job. Duties, obligations, and activities may change at any time with or without notice.
Primary Responsibilities

Creative Strategy, Concept Development & Delivery
Lead creative development from RFP response through concept development and delivery
Translate client briefs, business objectives, audience insights and cultural trends into compelling creative strategies
Develop original campaign concepts, brand platforms, activation ideas and experience frameworks
Transform client brands into immersive sports and entertainment experiences
Create strategic narratives that clearly connect insight, idea, execution, and business value
Ensure every concept is commercially viable while remaining creatively distinctive
Lead delivery teams to execute high-quality hospitality experiences
Ensure a continued understanding and appreciation of the wider business objectives of On Location and the client
Execute all other duties assigned by the team or leadership
Business Development

Serve as creative lead throughout the entire pitch process
Collaborate with Business Development to shape winning proposals and presentations
Develop executive-level pitch decks, creative narratives and presentation materials
Present creative concepts to prospective clients with confidence and strategic rationale
Help define Amplify's creative point of view and continually elevate the quality of agency thinking
When required, support the development and delivery of RFIs, RFPs, and/or other responses to client briefings with support from other functional areas and team members
Creative Leadership

Mentor designers, copywriters, strategists and freelance creative teams
Foster a collaborative environment built around curiosity, insight and original thinking
Raise the creative standard across all Amplify work
Provide clear creative direction throughout concept development and execution
Cross-Functional Partnership

Partner closely with Business Development, Client Services, Production and Marketing
Ensure creative solutions align with client ob

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