Agency: MMC
Job Function: Media
Job Subfunction: Social Media and Influencer Marketing
Job Description
The Senior AE, Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.
Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
Developcomprehensiveinfluencer strategiesacross industries,verticals, and brand programs
Recommend the optimal influencer approach relevant toa client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience
Regularly identify and vet new and up-and-coming influencers forcurrent-, future-, short- and long-termprograms
Create meaningful relationships with online influencers to deliver above and beyond content and engagementfor clients
Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
Integrate paid,owned,and earned influencer tactics into a larger cohesivedigital and mediastrategy
Identify creative ways to break through with influencersthroughearnedtactics
Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings
Education:
Bachelor’s Degree
Professional experience :
3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specificallydeveloping and executinginfluencerprograms
Excellent verbal, written, presentation and problem-solving skills
Experience working with influencer networks, individual influencers and influencer identification,management,and measurement tools
Experience creating and executing paid social and digital campaigns across social channels such asTikTok, Snapchat, Twitter, Instagram, FacebookandPinterest, YouTube
Experience executing brand-level social media strategies and ability to communicate themwith complete digital fluency
70,000-80,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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Social Media Manager
FleishmanHillard · New York, NY, USA ·
- Pay:
- $70,000-$80,000/yr
- Job type:
- Full Time