Activation & Lifecycle Marketing Leader

Gen Digital Inc. is seeking a senior activation-focused marketer to own the activation stage of MoneyLion’s user journey and Instacash end-to-end. You will define how new users move from sign-up and bank linking to their first monetized action, with ownership of the flagship product’s activation and a fast-paced, data-driven approach.
MoneyLion’s Instacash is the high-volume entry point for many new users. You will design journeys, partner with acquisition and product, and leverage AI

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