Gen is seeking a senior activation-focused marketer to own the end-to-end activation for MoneyLion’s Instacash. You will define activation for a new product line, balancing strategy with hands-on journey execution and collaborating with Product, Acquisition, and Analytics teams.
You will lead nurture strategies to move new sign-ups toward bank-link and first meaningful action, while leveraging AI-driven decisioning tools and ensuring QA across journeys.
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Senior Activation & Lifecycle Marketing Leader
Gen · New York, NY, USA ·
- Pay:
- $185,000-$210,000/yr
- Job type:
- Full Time