Director, Lifecycle Marketing

Join a fast-growing digital organization as Director of Lifecycle Marketing, where you'll lead CRM strategy, customer engagement, and lifecycle initiatives that drive measurable business growth. This role is ideal for an experienced marketing leader who combines strategic vision with hands‑on execution.
Who You Are You have 5+ years of CRM, lifecycle, or retention marketing experience, including 2+ years in a leadership role
Proven success developing data‑driven CRM strategies that drive customer engagement, retention, and revenue
Expertise in email, SMS, push, and cross‑channel lifecycle marketing; Iterable experience is a plus
Strong analytical skills with experience in segmentation, personalization, A/B testing, and performance reporting
Collaborative leader with experience managing high‑performing teams in fast‑paced environments
Excellent project management and communication skills
What You’ll Do Lead the lifecycle marketing strategy across email, SMS, push, and other owned channels
Manage and mentor a high‑performing CRM team while driving execution across customer acquisition, engagement, and retention initiatives
Develop personalized customer journeys using segmentation, automation, and first‑party data
Partner with Product, Sales, and cross‑functional teams to align CRM initiatives with business growth objectives
Analyze campaign performance, optimize customer journeys, and identify opportunities to increase engagement and customer lifetime value
Champion testing, innovation, and emerging CRM technologies to continuously improve results
What Success Looks Like Lifecycle marketing programs drive measurable growth in engagement, retention, and customer lifetime value
CRM campaigns consistently improve revenue from owned channels and return visitor rates
Data‑driven insights inform strategy and optimize campaign performance
Cross‑functional partnerships strengthen customer experiences and business outcomes
The CRM team delivers innovative, high‑impact marketing programs at scale
Salary Range: $175,000 – 220,000 annually, based on experience. Location: New York, NY – Hybrid (4 days on site, 1 remote).
To protect applicants, please note that this job is posted only on LinkedIn.com and Gainor.net. Postings on any other sites have not been approved by our company and may be fraudulent.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

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