Director, Lifecycle Marketing

For our client, we are seeking a Director, Lifecycle Marketing to join the team of a leader in the Consumer Technology space. This leader will shape the strategy and execution of a high-impact lifecycle marketing function that drives retention, engagement, and revenue across a consumer-focused portfolio. The role will redesign the end-to-end lifecycle program, bringing together data, experimentation, and personalized communications to improve customer journeys. You will partner closely with Finance, data science, and cross-functional teams to build scalable programs, forecast performance, and uncover new growth opportunities.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $206,000 annually

Responsibilities

Set the vision for lifecycle marketing and redesign the end-to-end lifecycle program

Integrate data science and machine learning for personalized marketing

Build a lifecycle partnerships program from scratch, focusing on retention and engagement

Establish a lifecycle foundation for a multi-brand portfolio and cross-sell strategies

Own the lifecycle program's revenue forecasts and budget, collaborating with Finance

Design frameworks for segmented, personalized messaging based on data

Drive experimentation and measurement to guide future lifecycle investments

Qualifications

9+ years in lifecycle, engagement, or email marketing with expertise in enterprise automation platforms (Iterable, Braze, etc.)

Deep B2C experience, particularly in direct-to-consumer lifecycle marketing

Proven track record of building or transforming marketing programs from the ground up

Analytically self-sufficient, capable of using SQL for analyses

Technically fluent in data feeds, events, APIs, and hands-on with HTML/CSS for email

Investigative mindset with a history of identifying and resolving data anomalies

Experienced people leader with a focus on performance communication to senior leadership

Marketplace experience preferred, understanding two-sided dynamics in consumer growth

Benefits

Comprehensive health, dental, and vision insurance

Flexible work hours and remote work options

Generous paid time off and holiday schedule

401(k) plan with company match

Professional development opportunities and training programs

Employee wellness initiatives and resources

Equity options for employees

Our client is an equal opportunity employer.

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