Senior Vice President of Business Development (Digital Partnerships)

The Senior Vice President, Business Development, Digital Partnerships will lead Comscore’s platform partnership strategy, with a focus on expanding the distribution, adoption, usage visibility, and monetization of Comscore’s digital analytics, activation, targeting, and measurement products through third-party media and advertising platforms

This includes building and managing strategic partnerships with priority platforms, influencing partner roadmaps, structuring strong commercial models, and securing the rights and reporting needed to measure performance and support long-term growth

This senior individual contributor position will work closely with colleagues across Product, Commercial, Legal, Data Governance, Privacy, Finance, Technology, and Executive Leadership to align platform partnerships with Comscore’s product strategy, customer needs, revenue goals, and profitability objectives

Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms

Build and manage senior-level relationships with strategic platform partners to expand the availability and adoption of Comscore products

Strengthen Comscore’s position for integration, prioritization, and launch through understanding of partner roadmap processes and mobilization of internal stakeholders

Negotiate commercial structures, revenue-share models, usage-data rights, reporting requirements, renewals, amendments, and related partnership terms

Ensure Comscore has visibility into product usage, customer adoption, partner performance, revenue generation, and monetization opportunities

Evaluate platform partnerships and digital data opportunities based on strategic value, customer need, economics, scalability, rights, privacy requirements, and long-term business impact

Acquire, renew, license, or rationalize digital data assets where they directly support Comscore’s digital and cross-channel product strategy

Establish clear operating models for partner launch, governance, support, renewal, escalation, accountability, and ongoing performance management

15+ years of experience in business development, strategic partnerships, platform partnerships, data licensing, digital media, advertising technology, audience measurement, corporate development, or related fieldsExperience influencing senior external partners and aligning internal cross-functional teams around strategic opportunitiesStrong financial and commercial judgment, with the ability to evaluate partnership economics, implementation complexity, rights requirements, usage visibility, and margin impactExperience with digital data ecosystems, including streaming, podcast, creator and social, audience, activation, or consumption data, preferredProven success negotiating complex commercial partnerships, platform distribution arrangements, revenue-share models, and data licensing agreementsStrong understanding of digital media and advertising technology ecosystems, including programmatic, social, retail media, activation, measurement, analytics, and delivery platformsCollaborative, pragmatic, influential, and action-oriented, with strong executive presence and disciplined follow-throughComfortable operating in complex, ambiguous environments with product, legal, privacy, technical, financial, and partner tradeoffsStrategic, commercially rigorous, and highly accountable for business outcomesA strong relationship builder who can earn trust externally while representing Comscore’s interests clearly and professionally

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