Marketing & Communication Specialist

Marketing & Communication Specialist
POSITION SUMMARY:
Ibis Healthcare seeking a dynamic and energetic Marketing and Communications Associate to join our team. In this role, you will be responsible for planning, creating, implementing, tracking, promoting, and monitoring the company's marketing and communication strategy in an effort to increase brand awareness, improve traditional and digital marketing efforts, increase online presence, drive traffic, and increase engagement with relevant audiences. Develop marketing materials, including digital and paper-based flyers, social media posts, blogs, and advertisements. Translate business goals into successful marketing and communication campaigns and demonstrate marketing return on investment. Research, analyze, and assess marketing data for trends and opportunities, and align content with company goals, which may be based on specific grant requirements. Collaborate with other departments to fully understand product and communication needs, network, develop, and build community engagement.
Full-Time-Mon-Fri
In-Office (Non-Hybrid or Remote)
COMPANY BENEFITS

• A mission-driven workplace that values equity and dignity
• Health, dental, vision, and life insurance options
• 401K retirement option to participate in with employer match
• PTO + paid holidays annually
• Employee Life Insurance paid for by Ibis Healthcare
• Employee Assistance Program
• Option to participate in supplemental group insurance plans at affordable rates.
• Training, supervision, and career growth opportunities
• Supportive team culture and leadership

FUNCTIONAL RESPONSIBILITIES

Utilize skills in Graphic Design, Adobe Suite, Videography, and Premiere Pro to build and execute traditional and digital marketing and communication strategies through research, benchmarking, messaging, marketing data analysis, and audience identification.

Gather the materials necessary to understand the project and competition in the area, such as literature or previous marketing campaigns; analyze materials to determine and execute the most effective communications technique within budget parameters.

Plan, develop, and execute digital programs and communication campaigns, including online advertising, website strategy and design, social media, mobile, and other deliverables. Evaluate the success of campaigns when completion.

Generate, edit, publish, and share content daily or as needed (original text, images, video, and HTML) and manage and oversee the messaging of various program sites.

Present design ideas and recommendations to the Special Projects Director.

Build meaningful connections and messaging, drive social media traffic, and encourage community members to engage.

Assist with creating and maintaining the company webpage, social media pages, and profiles.

Moderate user-generated content and messages appropriately, based on company policies.

Create and implement a social media marketing plan and editorial calendar. Report on performance to inform progress toward monthly and annual goals and optimization.

Track and analyze data analytics, market competition, SEO, and trends to gain insight on traffic, demographics, and effectiveness; report and utilize information to generate positive outcomes.

Collaborate with other departments to manage company reputation, coordinate promotions, assist with graphics, and increase reach.

Develop, manage, and design layouts of communications such as presentations, videos, newsletters, event support materials, research papers, graphics, and brochures.

Assist with crisis management, negative news, reviews, or communications.

Monitor trending hashtags and topics while finding unique ways to integrate them into the brand.

Develop and track monthly data and Return on Investment (ROI) to continuously improve marketing efforts.

Perform other related duties necessary to accomplish marketing objectives and/or assignments.

QUALIFICATIONS

• Bachelor's Degree Required, with 2-4 years of related experience.

• Must have reliable transportation, a valid Florida driver's license, and insurance.
• Strong familiarity with the business applications of radio, television, print, and social media platforms (Facebook, Twitter, YouTube, LinkedIn, Google Business Pages, Instagram, Pinterest, etc.).
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Knowledge of project management and web design best practices.
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.
• Solid understanding of web metrics and SEOs, digital analytics, with the ability to generate, analyze, problem solve, and interpret data.
• Excellent written and verbal communication skills. Excellent organizational skills and attention to detail. Excellent time management skills with a proven ability to meet deadlines.

Join us as a Marketing and Communications Associate to help elevate our brand through innovative strategies that make a real difference. Bring your passion for digital marketing, creativity, and strategic thinking to support our mission of holistic healthcare excellence!