Digital Media Specialist

About 8 East
8 East Agency is a digital marketing agency that helps businesses and organizations build digital strategies that bring in leads and revenue. Our team has more than 55 years of combined marketing experience. We manage paid search, paid social, display and programmatic campaigns for clients across the United States.

The Role
We're hiring a hands‑on Paid Media Specialist to own the build, launch and optimization of client ad accounts from start to finish. You'll work directly with our Director of Digital Strategy and take on most of the execution. That covers account setup, tracking, launches, and ongoing optimization across Google Ads, Meta and programmatic, so leadership can focus on strategy and client growth. If you like building clean campaigns, checking the details and watching the numbers move, you'll fit in here.

What You'll Do
Account setup and onboarding

Create and configure new Google Ads and Meta Business Manager/Ads accounts, including billing, access, pixels and permissions

Request and manage client access to platforms, analytics, CRMs and websites

Gather onboarding materials from clients: logos, photos, video, offers, service areas and brand guidelines

Campaign build and launch

Build Google Ads campaigns (Search, Performance Max, Display) and Meta campaigns from approved media plans

Build and traffic programmatic campaigns (display, native, video and CTV) in our self‑service DSP

Set up targeting, geo/service areas, audiences, keywords, negatives, budgets and bid strategies

Write and organize ad copy for client approval documents

Build ad spec sheets and creative briefs for designers, covering sizes, formats, character limits and platform requirements

Run pre‑launch QA and day-1 delivery checks against our standard launch checklist

Coordinate with media partners on select launches when partner support is part of the plan

Tracking and analytics

Connect accounts to GA4, Google Tag Manager and conversion tracking (forms, calls, pixels, Conversions API)

Place and verify programmatic tracking pixels and conversion tags

Verify end‑to‑end tracking after launch, working with our implementation partners as needed

Set up and maintain client reporting dashboards

Optimization and management

Monitor pacing, spend and performance daily and weekly across all platforms

Optimize bids, budgets, keywords, audiences, inventory and creative to hit CPL/CPA and lead goals

Run the first performance check‑in after 7 days of data, then ongoing reviews

Test and iterate on ad copy, creative and landing page recommendations

Keep campaign status updates and launch trackers current across all accounts

Client and team support

Prepare campaign status updates and performance summaries for client communications

Coordinate with designers, freelance creatives and partners to keep launches on schedule

Flag billing, budget or policy issues (disapprovals, restricted categories) early

What You Bring

2+ years of hands‑on experience managing Google Ads and Meta Ads, ideally at an agency

Proven experience building accounts and campaigns from scratch, not only managing existing ones

Experience running campaigns in a self‑service DSP (Basis, StackAdapt, The Trade Desk, Simpli.fi or similar)

Working knowledge of GA4, Google Tag Manager and conversion tracking setup

Strong organizational skills. You can juggle 10+ client accounts and several launches in the same week

Detail‑oriented. You catch the wrong geo radius or a missing negative keyword before launch

Clear written communication and comfort with client‑facing updates

Self‑motivated and reliable in a remote environment

Nice to have

Google Ads and/or Meta Blueprint certifications; Basis platform certification

Experience with local and home‑services lead gen

Experience with Microsoft Ads, TikTok Ads or CTV/OTT

Experience with reporting tools such as AgencyAnalytics, Looker Studio or Windsor.ai

Basic design skills (Canva, Adobe) for quick creative resizes

Why 8 East

Fully remote with a flexible schedule

Direct mentorship from agency leadership and a real path to grow into strategy

Variety across industries, markets and channels, with no two accounts alike

A small team where your work visibly moves client results

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