Digital Media Specialist

We're seeking an experienced Digital Media Specialist to lead paid media programs for enterprise B2B technology clients. In this freelance, remote role, you'll build and optimize campaigns, partner with clients, and translate strategy into measurable performance.

Freelance engagement: October-December 2026
Approximately 20 hours per week
Remote; must be available during U.S. business hours

Responsibilities
Develop media strategies and end-to-end campaign plans for B2B technology clients.
Launch, manage, and optimize paid search, ABM, social, and programmatic campaigns.
Build conversion tracking and conduct campaign QA from the ground up.
Manage pacing, bidding, targeting, budgets, and performance reporting.
Design and analyze A/B tests across creative, audiences, and landing pages.
Lead client conversations and communicate actionable insights to stakeholders.

Qualifications
3+ years of hands-on digital media experience, including agency work with enterprise B2B clients.
Experience building campaigns and measurement frameworks from scratch.
Strong proficiency in Google Ads, Meta, and LinkedIn Campaign Manager.
Experience with 6sense, programmatic platforms, GA4, and advanced Excel/Google Sheets is preferred.
Strong knowledge of conversion tracking, attribution, and B2B funnel strategy.
Organized, self-directed, and comfortable managing multiple priorities in an evolving environment.

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