Digital Strategist

Managing Digital Strategists run Middle Seat’s largest email programs for progressive candidates, political committees, and nonprofits. They also manage and mentor junior members of the email team. As an experienced emailer, this job is an opportunity to work on some of the most notable fundraising and advocacy programs in our space. You will take the lead on strategy and execution with some of our most important clients. You will also learn to be an effective manager, mentor, and leader on the email team. This role is roughly 80% client work and 20% team management work.
This role is part of the bargaining unit.
Why Middle Seat Competitive salaries and great benefits
We only work for progressive organizations, candidates, and causes
We’re a proudly unionized team — part of the Campaign Workers Guild
Job Responsibilities Write compelling fundraising and organizing emails
Writing embodies the voices and perspectives of our clients, with no edits needed
Expertly adapts writing to various calls-to-action
Writing always deploys effective theories of change

Work with clients to get emails edited, approved, and scheduled
Coordinates clients to review and finalize email copy
Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients
Provides valuable and constructive copy feedback to more junior team members
Plays a role in helping to develop the copywriting skills of junior team members

Code, produce, target and test mass email communications
Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues.
Follows our internal testing processes; sends email tests to team members for review and approval
Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch.
Launches emails to targeted audiences with no mistakes

Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.)
Has mastered all CRM(s) used by their client(s)
Has become fluent in 1-2 additional CRMs
Trains and mentors junior team members on learning new CRMs

Analyze metrics and report back to clients on performance, best practices, test results
Compiles metrics into cohesive, thorough, well-structured reports
Analyzes those reports; derives strategic guidance from them
Presents reports, analyses, and strategic guidance to clients with no assistance
Mentors and/or manages junior team members in producing client reports

Present detailed monthly reports to clients
Can independently build, present, and explain monthly reports to clients.
Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback

Serve as a day-to-day contact with clients.
Communicates extremely well with clients regularly
Is very responsive to client needs and requests
Frequently proactively anticipates and responds to client needs

Take part in brainstorms, team meetings, conference calls, etc.
Contributes significantly — and frequently leads, and volunteers to lead — brainstorms, team meetings, and other internal meetings

Develop monthly content calendars and goals for clients
Develops cohesive calendars that align with email scheduling best practices, with no assistance
Sets fundraising goals that are appropriate to their clients’ programs and overall industry standards, with no assistance
Helps hold junior team members accountable to following calendars and reaching goals

A/B test everything you do
Recommends innovative testing ideas
Conducts tests independently
Successfully concludes tests; compiles and presents test results
Holds junior team members accountable to following testing protocols
Assists junior team members with testing procedures and reports

Produce ActBlue fundraising pages and tests
Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance
Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated

Write copy for landing pages
Writes cohesive, appropriate, concise landing page copy, with no assistance

Contribute significantly to new client pitches
Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute
Content requires no editing, revising, and feedback

Directly manage junior email team members
Plays a direct managerial role for at least one junior team member
Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress

Contribute to employee goals, training, and growth
Works with direct reports to develop and actualize professional development goals
Helps to train junior employees; helps to on-board new employees
Manages the performance evaluation process, with assistance
Delivers and conducts employee performance evaluations, with supervision

Run training sessions
Runs training sessions to teach new/junior team members and improve team knowledge
Recommends training topics; manages the process of developing and delivering corresponding trainings

Give feedback on programming and drafts
Provides constructive, thorough, well-thought-out copy feedback and edits
Reviews email code for issues or irregularities; recommends effective solutions

Project management
Independently manages projects
Manage junior team members on projects
Teaches project management skills to junior team members

Lead on setting up new client accounts
Effectively manages new client setup and onboarding

Work with our product team to develop landing pages and templates
Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices

Set up CRMs
Sets up and/or transition over to a new CRM instance for a client

Play a role in the management of Middle Seat’s email team
Recommends improvements to email team systems
Helps streamline email team processes
Contributes to the process of interviewing and recruiting new email team members
Assists with determining client and backup allocation and team member workloads

Requirements 4+ years of relevant experience in email fundraising (or similar)
Most employees at this level will need at least 24 months to earn a promotion to the next level

Mastery of 3+ common CRMs or fundraising platforms (ActionKit, ActBlue, Blue State Digital, ActionNetwork, NationBuilder, etc.)

Ability to quickly learn new tools and CRMs

Mastery of email writing for fundraising

Understands and effectively utilizes theories of change

Excellent writing skills (diction, grammar, sentence structure, spelling)

Able to switch voice and tone per client needs

Proficiency in HTML and CSS as needed to run major email programs

Able to manage large clients unassisted

Creative writing chops

Enthusiasm for data and testing fundraising content

A desire to play a role in fundraising for major political campaigns, nonprofits, and causes

Attention to detail

Informal or formal management or mentorship experience preferred

Interest in helping to manage a growing, diverse team of email specialists

Benefits Salary starts between $90,000 and $100,000
Commensurate with years and depth of experience

Profit sharing plan: share in the growth and success of Middle Seat

$50 mobile phone subsidy monthly

100% premium coverage for health, dental, and vision

Zero deductible health plan

Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace

$100 monthly student loan reimbursement

$350 monthly mental health reimbursement

$1,000 annually towards professional development

6% employer match on your 401k retirement account

20 paid vacation days off, plus your birthday, plus your birthday and work anniversary off

Unlimited sick leave

12 weeks of paid leave for new parents and a discount on services from Kindbody

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply.

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