Head of Marketing

Gimme Beauty is looking for a Head of Marketing to lead our Marketing and Creative team. This is a senior leadership role reporting to our President & CRO. The role is hybrid in West Valley City, UT, with at least 2 days a week in office. Local candidates or those willing to relocate are highly preferred, but we're open to considering remote work for highly qualified candidates.
Who We Are: Gimme Beauty is one of the fastest-growing premium hair tools and accessories brands in the U.S. — a top 3 brand in the category, distributed across 36,000 retail doors including Target, Walmart, Ulta, CVS, Walgreens, Kroger, Publix, and Amazon. We have strong retail partnerships, an iconic product lineup, and a brand that consumers genuinely love.
The Opportunity: We are searching for a Head of Marketing who is genuinely consumer obsessed — someone who thinks about the consumer first in every decision, is energized by making data-driven choices grounded in rich business and consumer intelligence and is passionate about translating those insights into brand and campaign strategies that drive trial, repeat, and loyalty. This person is equal parts creative visionary and analytical operator — someone who can build a brand that commands national attention, manage media spend with precision, and lead a talented creative and digital team. This is a seat at the leadership table of a growth-stage CPG brand at a critical inflection point.
What You'll Own: Brand Strategy & Consumer Insights Develop and steward Gimme Beauty’s brand positioning across all channels and touchpoints
Own the consumer insights function and evolution — consumer personas, cluster analysis, segmentation, quantitative/qualitative research
Leverage AI-powered intelligence tools and sophisticated data platforms to surface insights at speed and scale
Translate consumer data into campaign decisions in partnership with the Product team
Partner with Product to make consumer insights a direct input to the innovation pipeline, including opportunity sizing, concept testing, benefit prioritization, and post-launch learning.
Own brand health KPIs: awareness, brand health, household penetration, trial, repeat, preference, and NPS
National Campaign Management & Media Spend Plan, execute, and optimize national campaigns across digital, social, retail media, and influencer
Build national brand moments that command mass consumer attention — campaigns and activations designed to drive brand awareness and household penetration at optimal cost-per-impression and cost-per-trial
Manage and allocate the marketing budget with discipline — own the P&L of the marketing function
Build campaign measurement frameworks and reporting cadences that tie spend to sell-through, consumption velocity, and brand health metrics
Partner with the Retail Sales team on co-op spend strategy and shopper marketing at key retail partners
Own aggressive household penetration and market share growth goals
Lead and develop the Marketing and Creative team: Brand Marketing Director, Creative Director, Sr. Director of Digital & BI, Influencer/Partnerships Manager, Community Manager, Brand Project Manager, and Copywriter
Build a high-performance team culture — curious, data-driven, fast-moving, and brand-obsessed
Partner with Sr. Director of Digital & BI on DTC, Amazon, and emerging marketplace strategy
Oversee digital campaign execution, SEO/SEM, performance marketing, and web experience
Drive ecommerce consumption growth as a complement to retail channel strategy
Cross-Functional Partnership Work alongside the President/CRO as a strategic co-owner of growth — not a service function
Collaborate with Product on go-to-market strategy for new launches and line extensions
Partner with Product and Sales to build consumer-backed innovation stories for retailer line reviews, with marketing support plans committed at sell-in.
Partner with Sales on retail activation, trade marketing, and joint business planning
What We’re Looking For: Must-Haves 10+ years of progressive marketing leadership in CPG, consumer goods, or a comparable consumer brand
Deep expertise in consumer insights, segmentation, and translating data into brand and campaign decisions — including comfort with AI-powered analytics tools, intelligence platforms, and emerging data capabilities
Proven track record managing national media budgets and optimizing spend across channels
Experience in a multi-channel environment — retail (mass, drug, specialty) AND digital/DTC — not one or the other
Proven people leadership — you have built, managed, and developed marketing teams
P&L literacy — you understand how marketing spend connects to gross margin, sell-through, and consumption
Bachelors degree in Marketing or a related field
Strong Differentiators Experience marketing a brand sold through Target, Walmart, Ulta, or comparable large-format retailers
Background in hair care, beauty, or personal care categories
Fluency with Circana (IRI/Nielsen), retail POS data, and brand health research
Experience with influencer and creator commerce strategy at scale
Utah-based or willingness to be present in person with the team regularly
Who You Are Consumer obsessed — you think about the consumer first in every decision, and you invest in the intelligence infrastructure to know them deeply
Analytically rigorous — you are as comfortable in a spreadsheet as you are in a creative brief
A builder — you are energized by creating infrastructure, process, and team capability where it doesn’t yet exist
A collaborator — you thrive in a structure where Sales, Product, and Marketing are equals at the table
Direct and clear — you give honest feedback, make hard calls, and communicate with precision
At Gimme Beauty (a Durham Enterprises Company), we’re creating a great place to work — one where people can focus on and celebrate what matters most. If that sounds like your kind of team, we’d love to hear from you.
Applicants must be currently authorized to work in the United States. This position is not eligible for visa sponsorship, now or in the future.
Gimme Beauty (a Durham Enterprises Company) is an Equal Opportunity Employer. In compliance with Federal and State equal employment opportunity laws, qualified applicants are considered without regard to race, color, religion, sex, national origin, age, marital status, or disability.

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