Coinbase is seeking a CRM & Lifecycle Manager II to lead lifecycle campaigns across onboarding, engagement, and retention at global scale. You will own segmentation, channel mix, and targeting for email, push, in-app, and SMS, partnering with Product, Data Science, and regional teams to align CRM with product launches and growth goals.
You will define a measurement framework, drive A/B testing, and use ML-powered targeting to improve conversion with human oversight.
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Remote-First Senior CRM & Lifecycle Marketing Lead
Coinbase, Inc. · Lincoln, NE, USA ·
- Job type:
- Full Time