Coinbase is hiring a CRM & Lifecycle Manager II to lead lifecycle campaigns across email, push, in-app, and SMS at global scale. You will own onboarding, engagement, and retention strategies, partnering with Product, Data Science, and regional teams to align CRM initiatives with product launches and international expansion. You will drive the CRM measurement framework, define KPIs, and build robust reporting to guide leadership decisions.
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Senior CRM & Lifecycle Marketing Lead (Global, Remote-First)
Coinbase · Multiple locations ·
- Job type:
- Full Time