Senior CRM & Lifecycle Marketing Lead — Global Scale

Coinbase, Inc. is seeking a CRM & Lifecycle Manager II to join the Growth Marketing team.
You will own lifecycle strategies across onboarding, engagement, and retention, coordinating multi-channel campaigns (email, push, in-app, SMS) across countries and partners, and driving measurable growth. You’ll define KPIs, build reporting cadences, and translate performance into strategic recommendations for leadership.

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