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Global CRM & Lifecycle Marketing Lead II

Coinbase · Augusta, ME, USA ·

Job type:
Full Time

Coinbase is hiring a CRM & Lifecycle Manager II to lead lifecycle campaigns across email, push, in-app, and SMS at global scale. You will define strategies for onboarding, engagement, and retention, and drive cross-country initiatives with a focus on measurable growth.
Balancing speed and quality at scale, you will partner with Product, Data Science, and regional teams to launch initiatives and optimize performance using ML-powered targeting and experimentation.

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