Senior Lifecycle & CRM Marketing Lead

LAKE Weekend Wear, LLC is seeking a senior CRM marketer to own email, SMS, and transactional channels, translating lifecycle strategy into a working plan that drives revenue and retention. You’ll map sends, audiences, and dependencies, and lead cross-team collaboration to optimize performance.
This role demands 7–9 years in lifecycle/CRM marketing, a strong brand voice, and hands-on Klaviyo expertise. You’ll partner with Ecommerce, Creative, Planning, and Client Services to keep lifecycle

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