Senior CRM & Lifecycle Marketing Lead

Avis Budget Group is seeking a CRM Manager to lead and optimize customer lifecycle communications across Avis, Budget, and Zipcar. You will own campaigns across email, SMS, and push notifications, shaping journeys like cart abandonment, onboarding, and retention.
The role blends strategic thinking with hands-on execution in a fast-paced environment. Your expertise in lifecycle marketing, CRM platforms (ideally Salesforce Marketing Cloud), and data-driven optimization will drive engagement,

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