Senior Account Executive - CPG

Senior Account Executive – CPG

Reach360 | Powered by Gesture

Denver, CO or New York, NY (Hybrid) | Remote Considered Outside Denver and NYC | Full-Time | Consumer Packaged Goods

These are exciting times to be at Gesture. Join a great team building something special, and help create a legacy in how brands connect with the people who matter most.

About Gesture
Gesture is where technology meets humanity, a place where innovation, emotion, and impact collide. We're a fast-growing tech company using AI, machine learning, and intelligent logistics to power a first-of-its-kind platform that connects people and brands through real-world, tangible experiences. We run on cutting-edge tools, creative experimentation, and raw ambition, moving with the pace of Silicon Valley and the heart of something far greater. Every deal you close here matters because it's felt and experienced by real people around the world.

About Reach360
Reach360 is Gesture's flagship B2B tangible marketing platform, built to help brands create real, memorable, and tangible connections with their audiences. In the CPG vertical, we expertly curate tangibility programs, including VIP connection kits built to deepen connection and engagement with consumers. Our tangible marketing solutions pair with RealAI, our predictive data platform, to increase conversion and overall consumer engagement. At Reach360, we creatively procure packaging and samples into a marketing experience that gets results. Our managed service pairs expertise with dedicated account management, giving clients a true partner at every stage.

Where We Are Headed
Gesture is investing aggressively in AI-driven intelligence to power the next generation of marketing and commerce, predicting intent, optimizing campaigns in real time, and delivering personalized experiences through systems that continuously learn and improve. We're building this intelligence directly into how our CPG partners plan, deliver, and measure the consumer experience. You won't be joining a static vendor. You'll be joining a team building the infrastructure for how brands connect with consumers in a post-digital-fatigue world.

The Opportunity
We are seeking a passionate, experienced, and talented Senior Account Executive, CPG to join the Reach360 team and drive growth across consumer packaged goods brands and manufacturers of all sizes throughout the United States. This is a role for someone who fits into our fast-paced startup culture, brings a genuine passion for tangibility and connection as marketing tools, and knows how to build pipelines, develop relationships, earn trust, and close business. We want someone accountable, goal-oriented, and competitive, with a proven track record of hitting the budget.

You will call on any company that packages goods, including beverage brands such as energy drinks and coffee, alcohol distributors, gift companies, promotional products companies, and agencies.

You will own your territory, develop new relationships from the ground up, and serve as a solutions-oriented, creative problem solver for prospects navigating the complexities of consumer engagement, loyalty, and retention. If you are the kind of closer who is competitive by nature, leads with empathy and insight, and is intentional about networking, this role is for you.

What This Role Is Not
Let's be clear:

This is not a role where leads are handed to you; you build your own pipeline from the ground up

This is not an order-taking or account-servicing-only position; you are expected to close, not just manage

This is not a role for someone who avoids occasional travel or in-person relationship building

This is not a role for someone uncomfortable with accountability or being measured against a number

What You Will Be Held Accountable For
I. Sales & Business Development

Drive Revenue: Meet and exceed personal sales targets across the CPG vertical

Build Pipeline: Independently prospect for new clients through outreach, networking, conferences, and referrals

Consultative Selling: Lead with curiosity and a deep understanding of the consumer journey to match prospects with the right Reach360 solution

Close Business: Bring a true closing mentality to every engagement, follow through, follow up, and get the deal done

Entertain & Engage: Build meaningful relationships with prospects and clients through strategic outreach and in-person events

Attend Conferences: Represent Reach360 at industry conferences and trade shows within the CPG space

II. Account Management

Own Your Accounts: Manage client relationships with excellence, ensuring strong retention and satisfaction

Expand Relationships: Identify growth opportunities within existing accounts and deepen brand and portfolio partnerships over time

Partner Cross-Functionally: Collaborate with marketing and operations to ensure seamless delivery and brand consistency

III. Reporting & Operations

Track Activity: Maintain accurate CRM records, pipeline reporting, and activity logs

Communicate Clearly: Provide regular updates to Reach360 leadership on pipeline progress, deal status, and market intelligence

What Success Looks Like

In 30 days: You have a working command of the Reach360 platform, the CPG vertical, and your assigned territory, and you've begun activating your existing network.

In 60 days: You have a qualified, active pipeline in motion, with early deals in consultative discovery or negotiation, and a visible presence at relevant industry events.

In 90 days: You are closing business, tracking toward budget, and expanding relationships within your first accounts, with clean CRM and reporting discipline in place.

What You Must Have

A proven track record of hitting or exceeding budget, often ahead of schedule

An established, active network of CPG contacts and a book of business you can activate from day one

Regular presence at industry trade shows and conferences within the CPG space

Proven success selling into the CPG vertical, including major markets across the United States

3 or more years of B2B sales experience selling into consumer packaged goods companies, large, medium, or small, backed by strong professional references

Comfort engaging with directors, VPs, and executive leadership, with no trouble getting in front of decision makers

Solid command of CRM platforms, virtual meeting tools, and digital communication technologies

Willingness to travel occasionally for conferences and client visits

Bonus Knowledge

Existing relationships within CPG marketing, brand, or retail partnership teams

Experience selling tangible, experiential, or direct-to-consumer marketing programs rather than digital-only media

A track record of expanding single-brand relationships into multi-brand or portfolio-level partnerships

Prior experience in the sample agency space

How You Operate

Curious & Consultative: You ask great questions, listen carefully, and build solutions around what your clients actually need

Independent & Resourceful: You don't wait to be told what to do. You identify opportunities, create your own momentum, and find a way to get it done

Driven & Competitive: You keep score, push yourself to win, and bring a relentless work ethic to everything you do

Solutions-Oriented: You approach every challenge with creativity and focus, finding the right answer even when the path is not obvious

Relational at Your Core: Relationships aren't just a tactic, they're your competitive advantage. You are intentional about networking and invest in every connection you make

A True Closer: You bring energy and conviction to the end of every sales cycle and know how to earn the commitment

CPG Insider: You have a genuine passion for brand building and a strong understanding of the consumer packaged goods landscape

Compensation

Base Salary: $90,000 – $125,000, commensurate with experience

Commission: Competitive performance-based commission structure

Equity: Stock options and equity participation

Other Gesture Benefits and Perks

Health & Wellness: Health, dental, and vision insurance

Flexible PTO

Growth: Direct path to expanded leadership as Reach360 scales

Beautiful HQ Experience: Modern offices in NYC and Denver with creative work zones, media studio, and collaboration spaces

Culture: Collaborative, mission-driven, high-performance team environment

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