Brand Director

PrimaLoft has been a leader in high-performance insulation since 1984,
delivering warmth, protection, and comfort from extreme summit conditions
to everyday outdoor adventures. Think about what’s inside your jackets,
gloves, footwear, and bedding. We develop the insulation that enables those
products to perform at the highest level. It’s likely we power some of your
favorite pieces - just look for our red shield! PrimaLoft partners with more than
1,000 brands across outdoor, sports, fashion, footwear, hunting, fishing, and
other categories. Guided by our commitment to consumers and being
Relentlessly Responsible™, we innovate for high performance while reducing
our impact on the planet. Headquartered in Latham, NY, with an office in
Xiamen, China, PrimaLoft has global reach across North America, Europe, and
Asia.
Our Team The Marketing department brings together Brand, Communications, and
Creative teams to drive brand equity, awareness, and relevance through
collaborative, cross-functional work.
Role Summary This role is for a strategic, hands-on brand marketing leader who can help
translate long-term brand ambition into clear direction, compelling
storytelling, measurable campaigns, and strong cross-functional execution. It
is a special opportunity to join PrimaLoft at an exciting inflection point, as the
brand continues to build deeper meaning with consumers and expand its
relevance beyond product performance into the experiences, values, and
moments that matter to them.
The Brand Director is a senior marketing leader responsible for helping shape
and execute PrimaLoft’s brand strategy. As PrimaLoft continues to evolve
toward a more consumer-facing model, this role serves as both brand steward
and change leader — helping ensure consistency while thoughtfully advancing
how the brand shows up across voice, visual identity, storytelling, campaigns,
partnerships, and experiences.
Working closely with the Senior Vice President of Marketing, the Director
helps set brand strategy, creative direction, and priorities, then translates
them into action across teams, channels, and consumer-facing moments.
Success comes through strategy, influence, a strong perspective,
collaborative leadership, candor and the ability to have fun while doing the
work.
This is an ideal role for a brand leader who enjoys building through
collaboration, shaping work from strategy through execution, and operating
with ownership in a swiftly moving environment.
August 2026
This communication may contain confidential and/or privileged information. Any
unauthorized copying, disclosure or distribution of material in this communication is
strictly forbidden.
Key Responsibilities 1. Brand Strategy, Planning & Measurement: Lead annual brand and marketing
strategy, budget planning, priorities, and KPI frameworks in alignment with
business growth objectives and brand health goals, using department
analytics and KPIs to inform decisions and leadership recommendations.
2. Brand Positioning, Messaging & Storytelling: Shape brand positioning,
messaging, creative direction, and consumer storytelling across key
audiences, channels, campaigns, partner moments, and brand experiences.
3. Integrated Marketing Campaigns & Channel Execution: Translate brand
strategy into high-impact marketing programs across campaigns, content,
social media, website, go-to-market initiatives, events, and tradeshows,
leading work from briefing and ideation through launch, optimization, and
performance analysis.
4. Cross-Functional Leadership & Operational Alignment: Partner closely with
Creative, Public Relations, Sales, digital agency partners, and the SVP to
ensure strong alignment, clear briefs, cohesive execution, measurable
impact, and delivery against timelines, budgets, deliverables, and brand
standards.
5. Community, Partnership & Retail Marketing Growth: Build out and amplify
the newly forming PrimaLoft Ambassador Community (PAC), while ensuring
partnership and retail marketing receive strategic attention, creative
consideration, and performance focus as the discipline continues to expand
and develop.
Lead, mentor, and develop direct reports and partner teams
Set clear priorities, provide hands-on guidance, and ensure quality output
in our evolving environment
Foster a collaborative, accountable, and results-driven team culture
Ensure team members have clear expectations and quarterly check-ins on performance and output.
Strengthen connection and collaboration among remote teammates
across the global team.
Core Competencies & Qualifications Preferred experience includes 8–12+ years in brand marketing, integrated
marketing, digital marketing, advertising account management or related
roles, with demonstrated experience leading campaigns, managing crossfunctional
teams, working with creative and PR partners, and translating
brand strategy into measurable business impact.
Hands-on experience with digital marketing, content creation, website
management, and performance marketing
Comfortable understanding technical performance benefits and
translating them into meaningful, compelling consumer benefits.
Leadership & Ways of Working Self-directed and entrepreneurial, with strong ownership, accountability,
and focus on measurable outcomes
Ability to seamlessly shift between high-level strategic thinking and
tactical execution
August 2026
This communication may contain confidential and/or privileged information. Any
unauthorized copying, disclosure or distribution of material in this communication is
strictly forbidden.
Pragmatic, solutions-oriented, and comfortable adapting to shifting
priorities with calm and clarity
Strong people and cross-functional leadership skills, with a proactive,
supportive approach that helps teams stay aligned, informed, and
effective
Success in This Role Looks Like Clear, differentiated consumer positioning and messaging that supports
business growth
High-quality campaigns launched on time with measurable impact against
established KPIs
Leadership confidence grounded in data, insight, and execution excellence
Ability to foster a collaborative, positive working environment with
engaged, curious, and proactive team members
A strong belief in PrimaLoft’s brand, team, and opportunity to build
meaningful consumer relevance
Location & Travel This position is open to US based remote candidates, with travel to PrimaLoft
headquarters expected 1–2 times per quarter and as business needs require,
including filming, tradeshows, events, and other key moments. When onsite
at headquarters, the Brand Director uses in-person time purposefully to
deepen alignment, strengthen relationships, and accelerate progress on
critical work.
PrimaLoft is committed to building a respectful, inclusive workplace and
considers qualified applicants without regard to legally protected
characteristics. We encourage candidates with diverse backgrounds and

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