Director of Brand Marketing

Director of Brand & Marketing - Eastvale, CA (On-site, NOT REMOTE) About Our Client: Our client is a leading innovator in the frozen foods industry, specializing in bold, playful frozen dessert products designed to create consumer buzz and stand out in retail environments. With a focus on expanding distribution across the U.S., they are committed to building a strong brand presence and engaging with Millennial and Gen Z consumers.
What Our Client Offers You: Salary Range: $180,000 - $200,000
Bonus Package: 20%
Paid Time Off: Holiday, vacation, and sick leave
Relocation Assistance: Supported and negotiable
What You'll Do: As the Director of Brand & Marketing, you will lead the development and execution of the brand strategy for a dynamic frozen dessert brand. Your role is pivotal in shaping how the brand connects with consumers across retail, digital, and community platforms.
Define and implement brand strategy, voice, and creative principles.
Build consumer insights through research, retail data, and feedback to inform brand direction.
Oversee creative development, manage agencies, and approve campaign content.
Create and execute marketing campaigns and activations to increase brand recognition and retail trial.
Grow community engagement and social media presence through influencer partnerships and consumer experiences.
Lead brand planning, budgeting, and performance evaluation to optimize results.
Qualifications You Have: Bachelor’s degree in Marketing, Business, or related field.
Minimum of 5 years of experience in consumer brand marketing in the frozen desserts category
Experience in a start-up business desirable (Hands-on)
Experience with emerging brands
Proven success in developing and executing brand strategies that drive growth.
Strong understanding of Millennial and Gen Z consumer behaviors and engagement tactics.

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