Intrepid Digital is the combined From The Future + Intrepid Digital team — a growth and customer experience marketing agency that builds strategies that scale our clients' businesses. We specialize in SEO/Content Marketing, Paid & Organic Media, Conversion Optimization, Performance Creative, and Analytics.
ABOUT THE ROLE
The Senior Media Buyer is responsible for owning performance on key client accounts — planning, launching, and optimizing campaigns across paid channels to hit aggressive growth and efficiency targets.
You are deep in the platforms daily, obsessed with numbers, and comfortable taking accountability for performance. You'll collaborate with strategy, creative, and analytics, but you'll own the results.
KEY RESPONSIBILITIES
Provide your input and expertise across channel and campaign strategy based on client goals, audience, offer, and funnel
Build and manage campaigns primarily on Google Search, but facility with other platforms Meta/YouTube/TikTok etc. is a plus.
Structure campaigns and ad sets to balance scale, control, and testing rigor
Create and maintain testing plans for creatives, audiences, bids/budgets, and landing pages
Optimization & Performance Management
Monitor performance daily, adjusting budgets, bids, and targeting based on real-time data
Identify patterns and insights from performance data and translate them into actionable next steps
Manage spend efficiently against ROAS/CAC/MER targets and proactively flag issues before they become problems
Maintain clean, organized ad accounts with consistent naming conventions and documentation
Work closely with the Director of Paid Media and account leads to align strategy and expectations
Collaborate with creative teams to brief new assets and provide feedback rooted in performance data
Clearly communicate what's working, what's not, and what you're testing next in client calls and internal meetings
Provide input on landing pages and funnels where they materially impact paid performance
Tracking & Reporting
Ensure tracking is properly set up (pixels, events, conversions, UTMs, GA4, etc.)
Build and maintain performance reports that highlight the "so what" — not just a dump of numbers
Log tests and outcomes in shared documentation so learnings are visible across the team
QUALIFICATIONS
Must-Haves
4–7+ years of hands‑on experience managing paid media campaigns
Strong expertise in at least one major platform (Meta or Google) and working knowledge of others
Proven experience scaling spend while maintaining or improving efficiency (ROAS/CAC)
High level of comfort working in multiple client accounts simultaneously
Solid understanding of customer journeys, funnels, and how paid traffic fits into the bigger picture
You think in terms of hypotheses, tests, and learnings, not random tweaks
Nice-to-Haves
Experience in ecommerce / B2B / Sports & Ticketing / Real Estate
Experience with creative testing at scale (e.g., UGC, hooks, angles, concept iterations)
Familiarity with The Trade Desk or similar DSPs
Basic understanding of CRO principles
WHAT SUCCESS LOOKS LIKE IN 6–12 MONTHS
You're the go-to owner on several key accounts
Your accounts have clear testing cadences and documented learnings
You've helped meaningfully grow revenue or improve efficiency on your accounts
Account teams and clients trust your judgment and rely on your recommendations
COMPENSATION & BENEFITS
Competitive salary with performance incentives
Remote‑friendly environment
Budget for continued learning (courses, coaching, conferences)
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Paid Media Buyer Job at From The Future in New York
From The Future · New York, NY, USA · Remote ·
- Job type:
- Full Time