Catherine Best is hiring: DIGITAL MARKETER, GUERNSEY in Paterson

Salary:

Dependent on experience
Location:

Guernsey and Jersey (remote work considered for the right candidate)
Department:

Marketing
Reports to:

Head of Marketing
Contract:

16 hours a week (64 hours a month)

Role Overview
We are looking for a results-driven and proactive Digital Marketer to support the growth andoptimisation of Catherine Best’s digital presence.

This part-time role is focused on the day-to-day management and performance of our paiddigital channels, alongside ensuring our overall digital footprint is consistently optimised andaligned with brand standards. You will work closely with the Head of Marketing to drive traffic,engagement and conversions across key platforms.

This role is ideal for someone with minimum of 2–4 years’ experience who enjoys both theanalytical and creative sides of digital marketing, particularly within a premium or luxuryenvironment.

Key Responsibilities
Paid Media Management

Plan, execute and optimise campaigns across Meta Ads (Facebook & Instagram), Google Ads, LinkedIn and Pinterest

Monitor performance, budgets and ROI, making data-driven decisions to improveresults

Conduct ongoing testing (audiences, creative, copy) to maximise campaign effectiveness

Digital Performance & Optimisation

Ensure the Catherine Best digital ecosystem is performing at its best across all channels

Identify opportunities to improve website traffic, engagement and conversion rates

Support SEO and GEO best practices and on-site optimisation

Work closely with the marketing team to align paid campaigns with brand campaignsand launches

Working with the creative department actively for your creative ideas for adverts

Support with copywriting for paid ads and digital campaigns

Reporting & Insights

Track, analysis and reporting on campaign performance, providing clear insights andrecommendations

Use analytics tools (Google Analytics, Meta Business Manager, etc.) to inform strategy

Wider Digital Support

Support email marketing performance through insights and optimisationrecommendations

Keep up to date with digital trends, platform updates and emerging opportunities

Assist in maintaining a consistent and elevated digital brand presence

Skills & Experience

Minimum of 2–4 years’ experience in digital marketing

Strong hands-on experience with Meta Ads and Google Ads

Analytical mindset with the ability to interpret data and act on insights

Confident in managing budgets and tracking performance metrics

Copywriting skills with an understanding of tone, particularly within a luxury or creativebrand

Experience in the luxury, fashion or creative sector is highly desirable

Familiarity with Google Analytics and other reporting tools

Highly organised, self-motivated and proactive

Strong attention to detail and ability to manage multiple campaigns simultaneously

Keen interest in leveraging AI to streamline processes and improve efficiency within thedigital marketing function

The opportunity to work with a respected and growing luxury brand

A hands-on role with real ownership and impact on performance

Generous staff discount across our products

A collaborative, supportive team environment

Ongoing development and the chance to grow your role as the business evolves

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