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Creative Director - LATAM - DTC Market

Paired · New York, NY, USA ·

Job type:
Full Time

We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line‑by‑line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast‑paced, direct‑response production environment.

We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line‑by‑line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast‑paced, direct‑response production environment.

Responsibilities

Take approved ad scripts (received via Loom from copywriters) and convert them into detailed, line-by-line creative direction documents for editors

Define visual storytelling, shot selection, B-roll, pacing, transitions, on-screen text, hooks, and editing style for each scene

Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion

Ensure ads follow direct-response best practices

Work closely with video editors, copywriters, and media buyers to iterate on winning creatives based on performance data

Research competitors and top-performing Meta ads

Maintain creative consistency while testing new hooks, angles, and formats

Coordinate AI B-roll and AI avatar integration into ad creatives

Collaborate with Denzel (senior visual direction) during onboarding

Requirements

Background in video editing, progressing toward creative strategy

Experience with heavy DR/VSL brands (e.g., Gundry MD, Dr. Marty, Gordon Ramsay Hippo-style brands)

Familiarity with storyboarding and visual production workflows

Some involvement in creative strategy (angle development, research, audience understanding)

Ideal candidate is a senior video editor or junior creative strategist looking to move toward a creative lead path

High IQ, sharp, and a fast learner

Proactive and able to operate independently

Creatively engaged and ideas-driven — not purely executional

LATAM strongly preferred, EST‑adjacent timezone ideal

Benefits

USD Salary.

Ability to work remotely.

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