We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line‑by‑line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast‑paced, direct‑response production environment.
We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line‑by‑line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast‑paced, direct‑response production environment.
Responsibilities
Take approved ad scripts (received via Loom from copywriters) and convert them into detailed, line-by-line creative direction documents for editors
Define visual storytelling, shot selection, B-roll, pacing, transitions, on-screen text, hooks, and editing style for each scene
Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion
Ensure ads follow direct-response best practices
Work closely with video editors, copywriters, and media buyers to iterate on winning creatives based on performance data
Research competitors and top-performing Meta ads
Maintain creative consistency while testing new hooks, angles, and formats
Coordinate AI B-roll and AI avatar integration into ad creatives
Collaborate with Denzel (senior visual direction) during onboarding
Requirements
Background in video editing, progressing toward creative strategy
Experience with heavy DR/VSL brands (e.g., Gundry MD, Dr. Marty, Gordon Ramsay Hippo-style brands)
Familiarity with storyboarding and visual production workflows
Some involvement in creative strategy (angle development, research, audience understanding)
Ideal candidate is a senior video editor or junior creative strategist looking to move toward a creative lead path
High IQ, sharp, and a fast learner
Proactive and able to operate independently
Creatively engaged and ideas-driven — not purely executional
LATAM strongly preferred, EST‑adjacent timezone ideal
Benefits
USD Salary.
Ability to work remotely.
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Creative Director - LATAM - DTC Market
Paired Inc · New York, NY, USA ·
- Job type:
- Full Time