Digital Content Marketing Lead: AI Visibility & SEO

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to drive digital content strategy, SEO/AI visibility, and content optimization across brand websites, retailer platforms, and digital shelf initiatives.
You will lead content standards, collaborate with cross‑functional teams, and partner with agencies to improve discoverability and conversion. You will own content workflows, set KPIs, analyze performance with tools like Profound and Profitero, and guide agency relationships to

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