Social Media Content Creator

Location: Remote, or Chicago, or Austin
Position Type: Full-Time or Part-Time
Reports to: Marketing Manager

About CharCharms
CharCharms is a fast-growing consumer accessories brand known for making everyday products more fun, personal, and expressive. Our products are sold through major national retailers, and social media has played a major role in building our brand and connecting with customers.

We are looking for a creative, trend-aware Social Media Content Creator who can turn ideas into compelling content that people want to watch, share, and engage with.

This is a highly hands‑on role for someone who loves being behind the camera, understands what performs on social media, and can take a piece of content from initial concept through filming and final edit.

About the Role
The Social Media Content Creator will be responsible for ideating, filming, and editing both short‑form and long‑form video content across TikTok, Instagram Reels, YouTube Shorts, and YouTube.

You will create a mix of product‑focused content, street‑style interviews, behind‑the‑scenes videos, lifestyle content, trend‑driven concepts, and experimental formats. You should be comfortable moving quickly, testing new ideas, and adapting content for each platform.

This role is ideal for someone who does not want to simply follow a content calendar—you want to help shape it.

What You’ll Do
Content Ideation and Planning

Develop original short‑form and long‑form content ideas

Build weekly concepts across product content, street content, behind‑the‑scenes footage, lifestyle storytelling, and experimental formats

Stay current on social media trends, sounds, creators, editing styles, and platform best practices

Turn brand initiatives and product launches into engaging social‑first concepts

Pitch new recurring series and formats that can grow the CharCharms audience

Filming and Content Capture

Film short‑form content for TikTok, Instagram Reels, and YouTube Shorts

Help plan and film weekly long‑form YouTube videos

Capture product demonstrations, lifestyle footage, street interviews, office content, and behind‑the‑scenes moments

Ensure content is framed, lit, and filmed appropriately for each platform

Direct team members, customers, or talent appearing in content when needed

Feel comfortable filming in public and approaching people for street‑style content

Editing and Post‑Production

Edit engaging short‑form videos with strong hooks, pacing, captions, transitions, and audio

Apply brand formatting, text, graphics, and captions

Repurpose content across platforms while adapting it to each channel

Deliver organized, polished assets on schedule

Review performance and make editing improvements based on what resonates

Social Media Execution

Work closely with the Marketing Manager to support the broader social strategy

Assist with publishing and organizing content across social platforms

Maintain a consistent brand voice and visual style

Participate in campaign brainstorming and product launch planning

Identify opportunities to react quickly to trends and cultural moments

Who You Are

You understand what makes someone stop scrolling.

You naturally think in hooks, storylines, shots, and formats.

You are comfortable filming both behind and in front of the camera when needed.

You are highly aware of TikTok, Instagram, and YouTube culture.

You can take a loose idea and turn it into a finished piece of content.

You are creative, resourceful, organized, and comfortable working quickly.

You are willing to test ideas without being overly attached to any one concept.

You care about performance, but you also have strong creative instincts.

You enjoy working collaboratively while taking ownership of your responsibilities.

Qualifications

1–3+ years of experience creating social media content for a brand, agency, creator, or personal platform

Strong short‑form video filming and editing skills

Experience creating content for TikTok, Instagram Reels, and YouTube Shorts

Familiarity with long‑form YouTube filming and editing

Proficiency with CapCut, InShot, Adobe Premiere Pro, Final Cut Pro, or similar tools

Strong understanding of hooks, pacing, captions, storytelling, and retention

Ability to manage multiple pieces of content and meet deadlines

Strong communication and organizational skills

A portfolio or examples of relevant work are required

Bonus Points

Experience creating content for a consumer product or lifestyle brand

Experience filming street interviews or public‑facing content

Graphic design or motion graphics experience

Comfortable appearing in content

Experience growing a brand or personal social media account

Familiarity with Monday.com and Slack

What Success Looks Like

Consistently producing fresh, high‑quality content each week

Increasing engagement, reach, watch time, and audience growth

Developing repeatable content formats that perform

Supporting successful product launches through strong social storytelling

Bringing proactive ideas to the team rather than waiting for assignments

Creating content that feels native to each platform while remaining recognizably CharCharms

Why Join CharCharms?

Create content for products sold through major national retailers

Work closely with a founder‑led, entrepreneurial team

Have meaningful creative input and ownership

Test new ideas quickly without excessive approval layers

Build a highly visible portfolio across multiple social platforms

Help shape the voice and personality of a growing consumer brand

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