Alcon seeks a Sr. Manager, Digital Marketing Campaigns, Global Digital Health, to lead cross‑functional digital marketing initiatives from Fort Worth.
You will drive customer journeys, optimize content for conversions, and manage multi-channel campaigns across emails, texts, in‑app messages and social touchpoints. You will apply advanced analytics, A/B tests, privacy considerations, and CRM tool expertise to improve ROI and patient education materials while collaborating with Global and Regional
#J-18808-Ljbffr