Alcon Laboratories, Inc. is seeking a Sr. Manager, Digital Marketing Campaigns, Global Digital Health, to lead customer lifecycle initiatives and drive ROI across MARLO, with potential expansion to ADI and myAlcon.com.
On-site in Fort Worth, TX, the role focuses on content creation, customer journey mapping, and CRM-driven campaigns to improve retention and value. You will collaborate cross-functionally to align with OKRs and leverage Marketing Cloud or Braze for outcomes.
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