Marketing Automation Manager

To join a busy, downtown law firm. This role will work closely with both digital marketing and business development leadership to lead the strategic development of automation programs for the firm. This is an excellent opportunity for a professional with legal or other professional services B2B digital marketing who truly understands how to best leverage automation to improve the impact and efficiency of campaigns for BD and marketing teams.

Responsibilities

Develop and implement digital and marketing automation strategies for the firm

Closely collaborate with the Business Development team to create automated digital communication strategies

Take ownership of the automation programs by partnering with the CRM team

Oversee website design and content management

Manage, mentor, and train marketing staff

Qualifications

5+ years of B2B digital marketing experience

Legal or professional services experience is highly preferred

Robust experience working with B2B Marketing Automation platforms, preferably Salesforce Account Engagement/Pardot, Marketo or HubSpot

Adept at data visualization and web analytics tools

Strong management and leadership skills

Compensation

$146,000 - $180,000 annually

Location

Candidates for this position must be based in DC, MD, or VA area or have independent plans for relocation.

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