Marketing Automation Manager

Job Description The Ford Agency is actively recruiting for a Marketing Automation Manager to join a busy, downtown law firm. This role will work closely with both digital marketing and business development leadership to lead the strategic development of automation programs for the firm. This is an excellent opportunity for a professional with legal or other professional services B2B digital marketing who truly understands how to best leverage automation to improve the impact and efficiency of campaigns for BD and marketing teams.
Responsibilities Develop and implement digital and marketing automation strategies for the firm
Closely collaborate with the Business Development team to create automated digital communication strategies
Take ownership of the automation programs by partnering with the CRM team
Oversee website design and content management
Manage, mentor, and train marketing staff
Qualifications 5+ years of B2B digital marketing experience
Legal or professional services experience is highly preferred
Robust experience working with B2B Marketing Automation platforms, preferably Salesforce Account Engagement/Pardot, Marketo or HubSpot
Adept at data visualization and web analytics tools
Strong management and leadership skills
Compensation $146,000 - $180,000 annually
Candidates for this position must be based in DC, MD, or VA area or have independent plans for relocation.
The Ford Agency is a recruiting firm based in Washington, DC. We represent a broad range of organizations including: non-profits, associations, legal, consulting, and government relations firms. This position is an opening with one of our clients.

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